Rentrak Announces Top Movies on Multiple Screens for 2009

Rentrak Announces Top Movies on Multiple Screens for 2009

-- 'Twilight' Franchise Films Take a Bite Out of All 2009 Category Listings --

PORTLAND, Ore., Jan. 22 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the Top Ten movies of 2009 in North America based on consumer spending from each key movie distribution platform including theatrical box office, home video sell-through, home video rental and transactional video-on-demand (VOD).

Cross-platform insights include:

-- Five of the Top Ten theatrical box office movies of 2009 (North
America) are also included in the Top Ten selling DVDs of 2009 chart
-- Five movies ranked among the Top Ten selling home video titles were
also top performers on the Top Ten theatrical box office list
-- Eight of the Top Ten VOD movies were day-and-date releases
-- Eight of the Top Ten VOD movies were PG-13

All Rentrak Top Ten ranking charts are based on gross revenue generated during the 2009 calendar year.

Rentrak Top Ten Theatrical Box Offices Movies of 2009 - North America
---------------------------------------------------------------------

RANK TITLE STUDIO
---- ----- ------
Transformers: Revenge of the
1 Fallen Paramount
--- ----------------------------- ---------
Harry Potter And The Half-
2 Blood Prince Warner Bros.
--- --------------------------- ------------
3 Up Disney
--- --- ------
4 Twilight Saga: New Moon Summit Ent.
--- ------------------------ -----------
20(th) Century
5 Avatar Fox
--- ------ ------------------
6 The Hangover Warner Bros.
--- ------------ ------------
7 Star Trek Paramount
--- --------- ---------
8 Monsters vs. Aliens Paramount
--- ------------------- ---------
Ice Age: Dawn of the 20(th) Century
9 Dinosaurs Fox
--- ---------------------- ------------------
10 The Blind Side Warner Bros.
--- -------------- ------------

RANK TITLE RELEASE DATE MPAA RATING
---- ----- ------------ -----------
Transformers: Revenge of the
1 Fallen 6/24/2009 PG-13
--- ----------------------------- --------- -----
Harry Potter And The Half-
2 Blood Prince 7/15/2009 PG
--- --------------------------- --------- ---
3 Up 5/29/2009 PG
--- --- --------- ---
4 Twilight Saga: New Moon 11/20/2009 PG-13
--- ------------------------ ---------- -----
5 Avatar 12/18/2009 PG-13
--- ------ ---------- -----
6 The Hangover 6/05/2009 R
--- ------------ --------- ---
7 Star Trek 5/08/2009 PG-13
--- --------- --------- -----
8 Monsters vs. Aliens 3/27/2009 PG
--- ------------------- --------- ---
Ice Age: Dawn of the
9 Dinosaurs 7/01/2009 PG
--- ---------------------- --------- ---
10 The Blind Side 11/20/2009 PG-13
--- -------------- ---------- -----

Source: Rentrak's Box Office Essentials

Rentrak Top Ten Selling DVD Titles of 2009
------------------------------------------

RANK TITLE STUDIO
---- ----- ------
1 Twilight Summit Ent.
--- -------- -----------
Transformers: Revenge of the
2 Fallen Paramount
--- ---------------------------- ---------
Harry Potter and the Half-
3 Blood Prince Warner Bros.
--- --------------------------- ------------
4 The Hangover Warner Bros.
--- ------------ ------------
5 Madagascar: Escape 2 Africa Paramount
--- --------------------------- ---------
6 Up Disney
--- --- ------
7 Star Trek Paramount
--- --------- ---------
8 Bolt Disney
--- ---- ------
9 Beverly Hills Chihuahua Disney
--- ----------------------- ------
10 The Proposal Disney
--- ------------ ------

RANK TITLE RELEASE DATE MPAA RATING
---- ----- ------------ -----------
1 Twilight 03/21/2009 PG-13
--- -------- ---------- -----
Transformers: Revenge of the
2 Fallen 10/20/09 PG-13
--- ---------------------------- -------- -----
Harry Potter and the Half-
3 Blood Prince 12/08/09 PG
--- --------------------------- -------- ---
4 The Hangover 12/15/09 R
--- ------------ -------- ---
5 Madagascar: Escape 2 Africa 02/06/09 PG
--- --------------------------- -------- ---
6 Up 11/10/09 PG
--- --- -------- ---
7 Star Trek 11/17/09 PG-13
--- --------- -------- -----
8 Bolt 03/24/09 PG
--- ---- -------- ---
9 Beverly Hills Chihuahua 03/03/09 PG
--- ----------------------- -------- ---
10 The Proposal 10/13/09 PG-13
--- ------------ -------- -----

Source: Rentrak's Retail Essentials, DVD sell-through only (excludes Blu-ray Disc and sales via online, Canada and sold into the rental market)

Rentrak Top Ten Renting DVD/BD Titles of 2009
---------------------------------------------

RANK TITLES STUDIO
---- ------ ------
The Curious Case Of Benjamin
1 Button Paramount
--- ---------------------------- ---------
2 Taken 20th Century Fox
--- ----- ----------------
3 Seven Pounds Sony
--- ------------ ----
4 Eagle Eye DreamWorks
--- --------- ----------
5 Gran Torino Warner Bros.
--- ----------- ------------
6 Paul Blart: Mall Cop Sony
--- -------------------- ----
7 Twilight Summit Ent.
--- -------- -----------
8 Marley & Me 20th Century Fox
--- ----------- ----------------
9 Role Models Universal
--- ----------- ---------
10 Knowing Summit Ent.
--- ------- -----------

RANK TITLES RELEASE DATE MPAA RATING
---- ------ ------------ -----------
The Curious Case Of Benjamin
1 Button 05/05/2009 PG13
--- ---------------------------- ---------- ----
2 Taken 05/12/2009 PG13
--- ----- ---------- ----
3 Seven Pounds 03/17/2009 PG13
--- ------------ ---------- ----
4 Eagle Eye 12/27/2008 PG13
--- --------- ---------- ----
5 Gran Torino 06/09/2009 R
--- ----------- ---------- ---
6 Paul Blart: Mall Cop 05/19/2009 PG
--- -------------------- ---------- ---
7 Twilight 03/21/2009 PG13
--- -------- ---------- ----
8 Marley & Me 03/31/2009 PG
--- ----------- ---------- ---
9 Role Models 03/10/2009 NR
--- ----------- ---------- ---
10 Knowing 07/07/2009 PG13
--- ------- ---------- ----

Source: Rentrak's Home Video Essentials, (includes combined bricks and mortar DVD and Blu-ray Disc rental transactions, as well as online and mail order rentals)

Rentrak Top Ten VOD Movies of 2009
----------------------------------

RANK TITLE STUDIO
---- ----- ------
1 Gran Torino* Warner Bros.
--- ------------ ------------
2 Twilight * Summit Ent.
--- ---------- -----------
3 He's Just Not That Into You* Warner Bros.
--- ---------------------------- ------------
4 Taken 20th Century Fox
--- ----- ----------------
5 Bride Wars* 20th Century Fox
--- ----------- ----------------
6 Four Christmases* Warner Bros.
--- ----------------- ------------
7 Yes Man* Warner Bros.
--- -------- ------------
8 Knowing* Summit Ent.
--- -------- -----------
9 The Proposal (2009) Buena Vista
--- ------------------- -----------
10 17 Again* Warner Bros.
--- --------- ------------

RANK TITLE RELEASE DATE MPAA RATING
---- ----- ------------ -----------
1 Gran Torino* 06/09/2009 R
--- ------------ ---------- ---
2 Twilight * 03/21/2009 PG-13
--- ---------- ---------- -----
3 He's Just Not That Into You* 06/02/2009 PG-13
--- ---------------------------- ---------- -----
4 Taken 5/29/2009 PG-13
--- ----- --------- -----
5 Bride Wars* 04/28/2009 PG
--- ----------- ---------- ---
6 Four Christmases* 11/24/2009 PG-13
--- ----------------- ---------- -----
7 Yes Man* 04/07/2009 PG-13
--- -------- ---------- -----
8 Knowing* 7/7/2009 PG-13
--- -------- -------- -----
9 The Proposal (2009) 10/28/2009 PG-13
--- ------------------- ---------- -----
10 17 Again* 08/11/2009 PG-13
--- --------- ---------- -----

Source: Rentrak OnDemand Essentials, Movies-on-demand are transactional (pay-per-purchase) films available through cable and telco providers in the U.S. *Indicates day-and-date with home video release.

© Rentrak Corporation 2010 - Content in these charts are produced and/or compiled by Rentrak Corporation and its suite of data collection and analytical services, and is covered by provisions of the Copyright Act. The materials presented herein are intended to be available for public use. You may reproduce the content of these charts in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Rentrak Corporation (NASDAQ:RENT)

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides exclusive and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Sallie Olmsted/Amanda Bartz
Rentrak Corporation
310-854-8124/8151

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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