Rentrak Announces Box Office Numbers for Weekend of January 29, 2010

Rentrak Announces Box Office Numbers for Weekend of January 29, 2010

LOS ANGELES, Jan. 31 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office numbers for the weekend period of January 29 through January 31, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 31, 2010 include:

Weekend
Rank Title Distributor Gross Cume Locations
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1 Avatar 20th Century Fox $30,000,000 $594,472,387 3074
--- ------ ------------- ----------- ------------ ----
2 Edge Of Darkness Warner Bros. $17,120,000 $17,120,000 3066
--- ---------------- ------------ ----------- ----------- ----
3 When In Rome Disney $12,065,000 $12,065,000 2456
--- ------------ ------ ----------- ----------- ----
4 Tooth Fairy 20th Century Fox $10,000,000 $26,106,278 3345
--- ----------- ------------- ----------- ----------- ----
5 The Book Of Eli Warner Bros. $8,770,000 $74,373,479 3075
--- --------------- ------------ ---------- ----------- ----
6 Legion Sony $6,800,000 $28,646,411 2476
--- ------ ---- ---------- ----------- ----
7 The Lovely Bones Paramount $4,735,000 $38,013,910 2638
--- ---------------- --------- ---------- ----------- ----
8 Sherlock Holmes Warner Bros. $4,510,000 $197,596,178 2250
--- --------------- ------------ ---------- ------------ ----
Alvin And The
Chipmunks: The
9 Squeakquel 20th Century Fox $4,000,000 $209,297,861 2526
--- -------------- ------------- ---------- ------------ ----
10 It's Complicated Universal $3,720,400 $104,027,220 2096
--- ---------------- --------- ---------- ------------ ----
11 The Blind Side Warner Bros. $3,020,000 $237,913,488 1751
--- -------------- ------------ ---------- ------------ ----
12 Up In The Air Paramount $2,700,000 $73,172,517 1430
--- ------------- --------- ---------- ----------- ----
Weekend of 1/29/10 to 1/31/10

(C) Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation (NASDAQ:RENT) is a global digital media measurement and research company, serving the most recognizable companies in the entertainment industry. With a reach across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak
Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Rogers & Cowan for Rentrak Corporation, Sallie Olmsted,
+1-310-854-8124, solmsted@rogersandcowan.com, or Amanda Bartz,
+1-310-854-8151, abartz@rogersandcowan.com

Web Site: http://www.rentrak.com/

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