Rentrak Announces Box Office Numbers for Weekend of January 22, 2010

Rentrak Announces Box Office Numbers for Weekend of January 22, 2010

LOS ANGELES, Jan. 24 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office numbers for the weekend period of January 22 through January 24, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 24, 2010 include:

Weekend
Rank Title Distributor Gross Cume Locations
---- ----- ----------- ------- ---- ---------
20th Century
1 Avatar Fox $36,000,000 $552,797,418 3141
--- ------ ------------- ----------- ------------ ----
2 Legion Sony $18,200,000 $18,200,000 2476
--- ------ ---- ----------- ----------- ----
3 The Book Of Eli Warner Bros. $17,000,000 $62,003,223 3111
--- --------------- ------------ ----------- ----------- ----
20th Century
4 Tooth Fairy Fox $14,500,000 $14,500,000 3344
--- ----------- ------------- ----------- ----------- ----
5 The Lovely Bones Paramount $8,800,000 $31,624,141 2571
--- ---------------- --------- ---------- ----------- ----
6 Sherlock Holmes Warner Bros. $7,115,000 $191,563,783 2670
--- --------------- ------------ ---------- ------------ ----
Extraordinary
7 Measures CBS Films $7,000,000 $7,000,000 2549
--- -------------- --------- ---------- ---------- ----
Alvin And The
Chipmunks: The 20th Century
8 Squeakquel Fox $6,500,000 $204,236,844 2973
--- -------------- ------------- ---------- ------------ ----
9 It's Complicated Universal $6,189,690 $98,649,750 2301
--- ---------------- --------- ---------- ----------- ----
10 The Spy Next Door Lionsgate $4,750,000 $18,710,115 2924
--- ----------------- --------- ---------- ----------- ----
11 The Blind Side Warner Bros. $4,515,000 $234,027,266 1932
--- -------------- ------------ ---------- ------------ ----
12 Up In The Air Paramount $4,333,000 $69,676,526 1707
--- ------------- --------- ---------- ----------- ----

Weekend of 1/22/10 to 1/24/10

© Rentrak Corporation 2010 - Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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