Rentrak Announces Box Office Numbers for Weekend of January 8, 2010

Rentrak Announces Box Office Numbers for Weekend of January 8, 2010

LOS ANGELES, Jan. 10 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the weekend theatrical box office numbers for the weekend period of January 8 through January 10, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 10, 2010 include:

Weekend
Rank Title Distributor Gross Cume Locations
---- ----- ----------- ------- ---- ---------

1 Avatar 20th Century Fox 48,500,000 429,040,297 3422

2 Sherlock Holmes Warner Bros. 16,610,000 165,177,766 3626

3 Alvin And The
Chipmunks: The
Squeakquel 20th Century Fox 16,300,000 178,184,676 3641

4 Daybreakers Lionsgate 15,000,000 15,000,000 2523

5 It's Complicated Universal 11,007,375 76,370,040 2955

6 Leap Year Universal 9,165,150 9,165,150 2511

7 The Blind Side Warner Bros. 7,750,000 219,196,909 2880

8 Up In The Air Paramount 7,100,000 54,741,741 2218

9 Youth In Revolt The Weinstein Company 7,000,000 7,000,000 1873

10 The Princess
and the Frog Disney 4,743,000 92,638,571 2620

11 Invictus Warner Bros. 1,715,000 33,499,643 1340

12 Nine (12/18/09) The Weinstein Company 1,618,000 16,840,127 1060
Weekend of 1/08/10 to 1/10/10

© Rentrak Corporation 2009 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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