PURE, the Global Leader in Digital Radio, Announces North American Launch at CES 2010

PURE, the Global Leader in Digital Radio, Announces North American Launch at CES 2010

PURE North America to be Headed up by Charles Bellfield, a 15-Year Veteran of Interactive Entertainment

CES 2010, LAS VEGAS, January 5/PRNewswire/ -- PURE, (South Hall 2, Booth #36604), the global leader in digital and
internet-connected radios, announces the creation of its US commercial
operation to deliver its family of products to North American consumers in
2010.

The range of digital and internet-connected radios available to the US
market will be showcased at the Consumer Electronics Show in Las Vegas from
January 7-10, 2010.

The commercial operation will be headed up by Charles Bellfield, an
industry veteran who most recently served as general manager of 3DV Systems
Inc (prior to the sale of its assets to Microsoft) and formally as
vice-president at SEGA of America Inc, Capcom Entertainment Inc and
Codemasters Software Ltd.

A division of Imagination Technologies PLC, PURE has already expanded
into a number of other territories and is the leading provider of digital and
internet-connected radios in many countries including United Kingdom,
Switzerland, Denmark, Norway and Australia.

"PURE has already proven to be the industry leader in digital and
internet-connected radio around the world," said Charles Bellfield, general
manager, PURE North America. "The North American consumer market can be
high-reward but challenging. However, with our strong and growing product
family, proven track record, user experience-focused design and extensive
engineering and technical capabilities, we are extremely confident we'll lead
here too."

Paul Smith, general manager of PURE says: "The North American consumer
expects the best in terms of value, features, design and quality. PURE has
done more to innovate in the digital radio and internet-connected market than
any other brand worldwide and we are confident that with our design and
engineering expertise, we will deliver those aspects within this new and
exciting connected audio space."

About Imagination Technologies

Imagination Technologies Group plc (FTSE:IMG) - a leader in semiconductor
System on Chip Intellectual Property (SoC IP) - creates and licenses
market-leading embedded graphics, video and display accelerators,
multi-threaded processors and multi-standard receiver technologies. These IP
solutions are complemented by dynamic and extensive developer and middleware
ecosystems. Target markets include digital radio and audio; mobile phone
multimedia; car navigation & driver information; personal navigation; UMPC
and Mobile Internet Device (MID); digital TV & set top box; and mobile TV.
Its licensees include leading semiconductor and consumer electronics
companies. Imagination has corporate headquarters in the United Kingdom, with
sales and R&D offices worldwide. See: http://www.imgtec.com.

About PURE US

PURE is the global leader in digital and internet-connected radios. With
a radio for every lifestyle, PURE products and services connect consumers to
their digital audio content of their choice through innovative design,
unmatched performance and ease of use. Every Internet-connected PURE radio
includes access to the PURE Lounge, a customized radio and media portal that
enables users to personalize their radio content. PURE has the largest
dedicated radio development team in the world and the latest innovations from
parent company Imagination Technologies PLC. For more information please
visit http://www.PURE.com or email PUREUSA@pure.com.

Press Contact US:
Melanie Lombardi LEWIS PR for PURE
+1-408-573-3665 PUREUSA@lewispr.com

Press Contact UK:
Vicky Deacon
PURE Digital
tel +44-(0)1923-260-511
fax +44-(0)1923-270-188
email: vicky.deacon@pure.com
Home Park Estate
Kings Langley
Herts WD4 8LZ

Source: PURE

Press Contact US: Melanie Lombardi LEWIS PR for PURE, +1-408-573-3665 PUREUSA@lewispr.com. Press Contact UK: Vicky Deacon, PURE Digital, tel +44-(0)1923-260-511, fax +44-(0)1923-270-188, email: vicky.deacon@pure.com, Home Park Estate, Kings Langley, Herts WD4 8LZ

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