News and Photo Opportunity: Beyonce Heat Fragrance Launch - Tuesday, February 2nd

News and Photo Opportunity: Beyonce Heat Fragrance Launch - Tuesday, February 2nd

Beyonce Heats Up Union Square in Honor of Her First-Ever Fragrance Beyonce Heat

NEW YORK, Jan. 28 /PRNewswire/ --
WHO: Hailed as the Renaissance woman of the decade, Beyonce has
already conquered music, film and fashion and now brings her
one-of-a-kind style, spirit and confidence to her first-ever
fragrance. A captivating scent that exudes passion and
unleashes a spirited fire within, Beyonce Heat embodies the
trendsetting vision and effortless chic of pop culture's most
emulated icon.

To view the multimedia assets associated with this release, please click:
http://multivu.prnewswire.com/mnr/coty/42080/

(Photo: http://www.newscom.com/cgi-bin/prnh/20100128/NY43117 )

WHAT: On February 2nd, New Yorkers will catch the fever as Beyonce
turns up the heat in Union Square. To celebrate the launch of
her debut fragrance, Beyonce Heat, the visionary artist is
illuminating the central destination with fiery red light and
smoky fog, infusing the winter landscape with a steamy, sexy
aura that embodies Beyonce's unique appeal.

MORE: The unprecedented, spectacular display will vividly capture
the spirit of Beyonce Heat, creating a dramatic play of light
that promises to turn heads and pique curiosity. The radiant
spotlights transforming Union Square will serve as a luminous
backdrop to the Beyonce Heat launch party, where luminaries
from the worlds of music, film, and media will gather to toast
Beyonce's latest venture.

Feminine and irresistible, the floral, fruity, woody scent
features rare, sensual flowers. Beyonce Heat opens with a
radiant floral bouquet of magnolia, neroli and red vanilla
orchid balanced with a kiss of luscious blush peach. At its
heart, almond macaroon, sweet honeysuckle nectar and creme de
musk combine to create an exquisitely sensual experience.
Finally, warm and sexy notes of giant sequoia milkwood, tonka
bean and amber linger to seduce the senses.

WHEN &
WHERE: Tuesday, February 2nd
Union Square Park, New York City
Illumination at 6:00 PM until Midnight

Photo: http://www.newscom.com/cgi-bin/prnh/20100128/NY43117
PRN Photo Desk, photodesk@prnewswire.comVideo: http://multivu.prnewswire.com/mnr/coty/42080
Source: Coty Inc.

CONTACT: Lauren Donner of Tractenberg, +1-212-929-7979,
ldonner@tractenberg.com; or Emily Schuler of Coty Beauty PR, +1-212-389-7576,
emily_schuler@cotyinc.com

Web Site: http://www.coty.com/

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