MIDEM Launches Mobile App, Website Adds Live Content

MIDEM Launches Mobile App, Website Adds Live Content

PARIS, Jan. 19 /PRNewswire/ -- Following the buzz at MIDEM 2010 just got easier, with the launch of the new MIDEM mobile app, available on iPhone and downloadable on Apple Store, free of charge. And that's not all. The MIDEM website will evolve as the show develops, thanks to videos of the conferences, live blogs and Twitter conversations from Cannes and beyond.

(Logo: http://www.newscom.com/cgi-bin/prnh/20100108/NY34916LOGO)

Already available, the MIDEM app provides details of the whole conference and concert programmes, as well as the speakers and artists biographies. This new tool offers the opportunity to contact MIDEM attendees via their Twitter accounts. This app, developed by Mobile Roadie, also gives access to tweets, posts, blogs and articles about MIDEM, during and after the event.

From the beginning of MidemNet, on Saturday 23rd, the MIDEM website will share new content. Video coverage of all MidemNet conferences will be available online, along with the main MIDEM conferences. Internet users will be able to follow the different debates and react via the MIDEM blog - animated 'live' by a journalist from the UK consulting and research company Music Ally. The Twitter flux of comments about MIDEM will also be available on the show's official website.

"MIDEM is adapting to new communication habits, especially when it comes to using interactive tools. The MIDEM iPhone app and the enriched website content will extend the market's reach and enlarge the amount of content available on the web. The MIDEM mobile app is an easy way for delegates to plan their conference and concert agenda during MIDEM," explains Dominique Leguern, MIDEM Director.

MIDEM app is available for download from:
http://bit.ly/5ulkmH

Watch the demo of MIDEM app, here:
http://www.youtube.com/watch?v=wkbrxIK3nMM

New this year:
-- MidemNet for free! - Access to the cutting-edge digital business
conference included in MIDEM registration.
-- MidemNet Lab - Discover the latest digital innovations through the
selection of 15 promising start-ups, chosen by a jury of successful
entrepreneurs.
-- MIDEM+ - Innovative networking solutions and one-on-one expert
guidance to boost business efficiency.
-- Redesigned exhibition zone - Networking, knowledge and open meeting
places right at the heart of the market.
-- The Fringe - A friendly and efficient manner to showcase artists to
the world.

Discover all the latest news on our website www.midem.com.

Note to the editors:

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world's leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.

For further information about Reed MIDEM visit www.reedmidem.com

Photo: http://www.newscom.com/cgi-bin/prnh/20100108/NY34916LOGO
AP Archive: http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Reed MIDEM

CONTACT: Reed MIDEM: Jane GARTON, Press Director, Tel: +33 (0)1 41 90 44
39, jane.garton@reedmidem.com, Joanna KIRK, Press Officer, Tel: +33 (0)1 41 90
45 82, joanna.kirk@reedmidem.com, Philippe LE GALL, Press Events Manager, Tel:
+33 (0)1 41 90 46 48, philippe.legall@reedmidem.com, Fax: +33 (0)1 41 90 67
24

Web Site: http://www.midem.com/

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