Liz Lange Enters Into the Ready-to-Wear Market With the Launch of Completely Me(TM) by Liz Lange(R)

Liz Lange Enters Into the Ready-to-Wear Market With the Launch of Completely Me(TM) by Liz Lange(R)

Completely Me(TM) By Liz Lange(R) to Launch February 19 Exclusively at HSN "Life's a party, are you dressed for it?"- Liz Lange

NEW YORK, Jan. 13 /PRNewswire-FirstCall/ -- Liz Lange, acclaimed fashion writer, style icon, and founder and creative director of one of the most recognizable lines of maternity wear - Liz Lange Maternity, is introducing a ready-to-wear collection with the launch of Completely Me(TM) By Liz Lange®. The collection, for women, will be available this spring at HSN. Bluestar Alliance, Liz Lange's brand management firm, has signed a licensing agreement with Tiger J to produce the collection.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-b)

A former fashion writer at Vogue magazine, Lange designs with a confident and chic woman in mind. Completely Me(TM) By Liz Lange® offers style that embraces her favorite attributes and adds a vacation-wear fun to her everyday wardrobe. With all pieces priced at under $100, the spring 2010 collection ranges from knit leggings for $24.90 and a 3/4 sleeve embellished knit top for $44.90 to a heavy knit double-breasted sweater jacket for $69.90, with all styles available in Americana spring colors such as navy, white, turquoise, bright orange and lime green.

In the 1990s, Liz Lange redefined maternity by providing modern women stylish clothing while simultaneously accentuating the beauty of the female body during pregnancy. After being approached for years by customers seeking a line of non-maternity wear, Lange decided to design a collection of flirty and fun separates using her signature chic sensibility. With the addition of a ready-to-wear collection under the Liz Lange umbrella, the brand will further its growth as the choice for fashion forward women.

In describing the new venture, Liz Lange states, "We are thrilled to be taking this natural next step together with HSN and Tiger J. Women have so much to balance in their lives; our collection will keep you looking great while adding simplicity to your wardrobe. The fit and fabric of this collection is essential, but more than anything it is the optimistic attitude and approach to life that exemplifies the brand."

"We're excited to partner with Liz Lange to bring to life her exclusive ready-to-wear designs," says Mindy Grossman, CEO of HSN, Inc. "Liz has a terrific connection with her customers. The addition of her collection to HSN reinforces our commitment to respond to our customers' needs -- women not only want to look and feel beautiful, but they also seek comfort and fit."

Completely Me(TM) By Liz Lange® will launch on February 19th 8PM-10PM and February 20th 8AM on HSN and hsn.com.

About HSN:

Headquartered in St. Petersburg, FL, HSN is a leading interactive multichannel network and retail destination, offering a curated assortment of exclusive products and top brand names to its customers. HSN incorporates experts, entertainment, inspiration, solutions, tips and ideas to provide an entirely unique shopping experience. At HSN, customers find exceptional selections in Health & Beauty (e.g. M. Asam, Carol's Daughter, Coty, FranBrand, FusionBeauty, Andrew Lessman's Procaps, Lancome, Perlier, Serious Skin Care, ybf Cosmetics); Jewelry (e.g. Paula Abdul, Heidi Daus, R.J. Graziano, IMAN Global Chic, michaeLisa, Noir, Amedeo Scognamiglio, Tori Spelling, Molly Sims, Serena Williams); Home/Lifestyle (e.g. Nate Berkus, Bissell, Colin Cowie, Dyson, Todd English, GreenPan with Thermolon, Emeril Lagasse, Joy Mangano, MoMA Design Store, Wolfgang Puck); Fashion/Accessories (e.g. "American Glamour" by Badgley Mischka, "Curations" with Stefani Greenfield, Sam Edelman, Loulou de la Falaise, Carlos Falchi, Diane Gilman, "Timeless" by Naeem Khan, Tina Knowles, Adrienne Landau, Sharif); and Electronics (e.g. Canon, Gateway, GE, HP, JVC, Kodak, LG, Sony).

A leader in transactional innovation, HSN is the only retailer offering live streaming video on three screens: TV network, which broadcasts live to 93 million households in the US in HD 24/7; hsn.com, which ranks in the top 30 of the top 500 internet retailers and features 15,000 product videos; and mobile via its i-phone application. HSN customers are also able to shop via HSN's live in-flight shopping experience, which launched in late 2009. HSN, founded 32 years ago as the first shopping network, is an operating segment of HSN, Inc. (NASDAQ:HSNI).

Bluestar Alliance:

Bluestar Alliance was established in January 2007 by Joey Gabbay and Ralph Gindi. The fund's purchase of Liz Lange was preceded by its acquisition of better men's apparel firm Ron Chereskin Studio, Inc. in September 2007 and quickly followed by that of junior brand Hot Kiss in February 2008. Bluestar Alliance recently purchased The Sharper Image. Gabbay is also president of Wellington Capital Group, which purchased the Harve Benard ladies' brand in September 2006. Each of these apparel companies operates as a wholly-owned subsidiary.

Liz Lange Maternity:

In the 1990s, Lange single-handedly redefined maternity with a revolutionary approach, providing a stylish, yet well made elegant collection for the modern woman seeking clothing that accentuates the beauty of the female body during pregnancy. Behind her success of Liz Lange Maternity, lies an understanding of mixing comfort with contemporary edge, designing for the businesswoman to the stay-home mom. Today she has developed one of the most recognizable lines of maternity wear, with product currently available at Target.

Photo: http://www.newscom.com/cgi-bin/prnh/20070214/CLW048LOGO-b
Source: HSN

CONTACT: Lisa Zupko, HSN, +1-727-872-5718, Lisa.zupko@hsn.net; or Pam
Morris, Pam@alisonbrodpr.com, or Caitlin Kelly, Caitlin@alisonbrodpr.com, both
of ALISON BROD PUBLIC RELATIONS for Liz Lang. +1-212-230-1800

Web Site: http://www.hsn.com/

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