Impact Radius Launch Champions New Direction for Performance Advertising, Allowing Advertisers and Media Partners to Connect Directly and Maximise Campaign Opportunities Across all Media Channels

Impact Radius Launch Champions New Direction for Performance Advertising, Allowing Advertisers and Media Partners to Connect Directly and Maximise Campaign Opportunities Across all Media Channels

LONDON, January 12/PRNewswire/ -- Impact Radius (http://www.impactradius.com) today unveils its new
platform, featuring online negotiation features and open, centralised
directory, which will revolutionise the Performance Advertising industry by
directly connecting Advertisers and Media Partners in the delivery of
campaigns across TV, radio, print, outdoor and online media channels.

The new multi-channel Performance Advertising platform centres around an
open directory listing all Advertisers, Media Partners and Agencies working
in the Performance Advertising space, plus advanced tools and technology
built specifically for, and with, Advertisers and Media Partners in mind.
Third-party intervention and non-disclosure are therefore no longer
necessary, as partnerships can be defined and negotiated directly online.

Impact Radius co-founder, Todd Crawford, says: "Having been at the
forefront of the global Digital Advertising space for many years, we have
continually monitored this industry, its development and needs. We recognise
that Performance Advertising continues to gain significant momentum. However,
its technology and supporting business processes have not necessarily evolved
at the same pace. This disparity between the opportunities and resources
limits growth and revenue within the industry."

Continues Crawford: "Seeing an opportunity, we asked ourselves how can we
make a great advertising model better? Our answer is Impact Radius, which
changes the Performance Advertising landscape entirely by providing
Performance Advertisers and Media Partners a technology solution to discover,
define and connect directly to maximise profits across all media channels."

Launching in public BETA, the Impact Radius Platform's highly-scalable
and reliable technology infrastructure is built for high volume activity. It
allows Advertisers and Media Partners to manage their Performance Advertising
activity across all media channels. Starting with an open, centralised
Directory to discover new partnership opportunities, the platform also
features advanced relationship management tools with unlimited tracking
capabilities, online negotiations, multi-channel ad creative, customised
reporting and a sophisticated financial infrastructure with unprecedented
payout flexibility. The company also introduces Radius Pricing, an innovative
approach to fees that uniquely aligns value and cost for each individual
relationship and is scaled according to volume of activity within each
relationship.

With offices in both Santa Barbara and London, integration of the new
Impact Radius Platform into the UK market is being led by former Commission
Junction and affilinet Head of Partnerships, Ricki Jones: "The technology was
built after thoroughly investigating the individual and combined needs of
Advertisers and Media Partners. The result is a robust and highly-scalable
solution which is already providing a collection of UK and US-based clients
with the ability to manage creative, track campaigns, maintain campaign
budgets, reconcile payments and strategise for improved Performance
Advertising results."

The Impact Radius Platform is also open to Agencies and businesses that
provide technology solutions or services to Media Partners and Advertisers.
From a single login, they have the ability to easily navigate between clients
to manage multiple accounts, view client and agency performance through
macro-level reporting functionality as well as promote their services to
potential Advertiser and Media Partner clients.

Crawford concludes: "Performance Advertising is now an established and
integral part of most Online Marketing strategies, and the Impact Radius
Platform's tools & technology will allow Traditional, Offline channels to
experience the same growth and revenue opportunity. We are providing the
industry with a much-needed solution for increasing growth and profitability.
In developing Impact Radius, we believe we have solved many issues that were
holding Performance Advertising back and are enthusiastic about how the
industry, as a whole, will use the tools and technology going forward."

About Impact Radius

Developed by a group of the global Digital Advertising industry's most
progressive and experienced Performance Advertising specialists, Impact
Radius links Performance Advertising to TV, radio, print, outdoor and online
distribution channels-delivering to Advertisers and Media Partners
opportunities for growth and profit. By providing the tools and technology to
negotiate and manage relationships directly on a single platform, Impact
Radius is changing how Performance deals are transacted across all media
channels. With its 'clear box' philosophy, Impact Radius is championing a new
direction for Performance Advertising by increasing transparency in
relationships and improving decision-making for Media Partners, Advertisers
and Agencies. To find the clear path to better Performance partnerships,
visit: http://www.impactradius.com.

For more information, please visit http://www.impactradius.com

Source: Impact Radius

UK Press Contact: Julie York, Phone: +44-1208-851982, +44-7774-207870, Fax: +44-1208-851555, Email: julie@impactradius.com, Skype: mejulie2614, IM: julie_fya@hotmail.com

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Profile: intent