Activision Publishing Announces Upcoming Percy Jackson & The Olympians: The Lightning Thief Video Game for Nintendo DS(TM)

Activision Publishing Announces Upcoming Percy Jackson & The Olympians: The Lightning Thief Video Game for Nintendo DS(TM)

Available Same Week as the Highly Anticipated Film from 20th Century Fox

MINNEAPOLIS, Jan. 11 /PRNewswire-FirstCall/ -- Activision Publishing, Inc. (NASDAQ:ATVI) announced today the February 9, 2010 release of Percy Jackson & The Olympians: The Lightning Thief, the Nintendo DS(TM) video game based on Disney-Hyperion Books' best-selling fantasy novel and highly anticipated film from 20th Century Fox. The video game is a tactical role playing game for Nintendo DS(TM) that puts players in command of Percy Jackson and his fellow demigods as they battle for survival in a world ruled by vengeful Greek gods.

Percy Jackson is the son of Poseidon, god of the sea, who is in great danger because of jealousy and fear of his powers and heritage. Players in Percy Jackson & The Olympians: The Lightning Thief will adventure across America in search of Zeus' master lightning bolt while assembling their best fighting team to go head-to-head against ruthless enemies. Joining Percy are his friends Annabeth and Grover, and plenty more allies each with his or her own "godly" abilities and battle advantages. Planning which team member to take into battle is key to survival - lots of opportunities exist in the game for different characters' abilities to interact with one another, and for characters to boost each other's effectiveness.

"Rick Riordan's Percy Jackson books have been on the New York Times Best Seller list for children's books for over 120 weeks straight, and the Percy Jackson & the Olympians: The Lightning Thief film is one of the most buzzed about for 2010," said David Oxford, Activision Publishing. "We're honored to work on such a hot property, building on the elements that fans love to create a fantastic video game that can be played on the go."

"The film is so action-packed that a video game is a natural extension," said Percy Jackson & the Olympians: The Lightning Thief film director Chris Columbus. "Activision has been the ideal partner to bring the book to life yet another thrilling way."

For more information please visit www.activision.com.

About 20th Century Fox

Twentieth Century Fox Film Corporation is a unit of Fox Filmed Entertainment (FFE) - both subsidiaries of News Corporation. As one of the world's largest producers and distributors of motion pictures, Fox Filmed Entertainment produces, acquires and distributes motion pictures throughout the world. These motion pictures are produced or acquired by the following units of FFE: Twentieth Century Fox, Fox 2000 Pictures, Fox Searchlight Pictures, Fox Atomic and Twentieth Century Fox Animation.

About Disney Hyperion Books

Disney-Hyperion Books is an imprint of Disney Book Group (DBG); additional DBG imprints include Disney Editions, Disney-Jump at the Sun Books, and Disney Press. DBG is part of Disney Publishing Worldwide, the world's largest publisher of children's books and magazines, with over 250 million children's books and over 400 million children's magazines sold each year. Headquartered in White Plains, NY, Disney Publishing Worldwide publishes books and magazines in 85 languages in 75 countries.

About Activision Publishing, Inc.

Headquartered in Santa Monica, California, Activision Publishing, Inc. is a leading worldwide developer, publisher and distributor of interactive entertainment and leisure products.

Activision maintains operations in the U.S., Canada, the United Kingdom, France, Germany, Ireland, Italy, Sweden, Spain, the Netherlands, Australia, Japan and South Korea. More information about Activision and its products can be found on the company's website, www.activision.com.

Cautionary Note Regarding Forward-looking Statements: Information in this press release that involves Activision Publishing's expectations, plans, intentions or strategies regarding the future are forward-looking statements that are not facts and involve a number of risks and uncertainties. Activision Publishing generally uses words such as "outlook," "will," "could," "would," "might," "remains," "to be," "plans," "believes," "may," "expects," "intends," "anticipates," "estimate," future," "plan," "positioned," "potential," "project," "remain," "scheduled," "set to," "subject to," "upcoming" and similar expressions to help identify forward-looking statements. Factors that could cause Activision Publishing's actual future results to differ materially from those expressed in the forward-looking statements set forth in this release include, but are not limited to, sales of Activision Publishing's titles, shifts in consumer spending trends, the seasonal and cyclical nature of the interactive game market, Activision Publishing's ability to predict consumer preferences among competing hardware platforms (including next-generation hardware), declines in software pricing, product returns and price protection, product delays, retail acceptance of Activision Publishing's products, adoption rate and availability of new hardware and related software, industry competition, rapid changes in technology and industry standards, protection of proprietary rights, litigation against Activision Publishing, maintenance of relationships with key personnel, customers, vendors and third-party developers, domestic and international economic, financial and political conditions and policies, foreign exchange rates, integration of recent acquisitions and the identification of suitable future acquisition opportunities, Activision Blizzard's success in integrating the operations of Activision Publishing and Vivendi Games in a timely manner, or at all, and the combined company's ability to realize the anticipated benefits and synergies of the transaction to the extent, or in the timeframe, anticipated. Other such factors include additional risk factors identified in Activision Blizzard's most recent annual report on Form 10-K and any subsequent quarterly reports on Form 10-Q. The forward-looking statements in this release are based upon information available to Activision Publishing and Activision Blizzard as of the date of this release, and neither Activision Publishing nor Activision Blizzard assumes any obligation to update any such forward-looking statements. Forward-looking statements believed to be true when made may ultimately prove to be incorrect. These statements are not guarantees of the future performance of Activision Publishing or Activision Blizzard and are subject to risks, uncertainties and other factors, some of which are beyond its control and may cause actual results to differ materially from current expectations.

©2009 Activision Publishing, Inc. Activision is a registered trademark of Activision Publishing, Inc. Nintendo DS is a trademark of Nintendo. All other trademarks and trade names are the properties of their respective owners. All other trademarks and trade names are the properties of their respective owners. All rights reserved.

CONTACT: Amanda Young for Activision Publishing, Inc., +1-212-213-2451, Ext. 227, or amanda@sandboxstrat.com

Source: Activision Publishing, Inc.

CONTACT: Amanda Young for Activision Publishing, Inc., +1-212-213-2451,
Ext. 227, amanda@sandboxstrat.com

Web Site: http://www.activision.com/

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