VEVO, CBS Interactive Music Group Join Forces in Content Deal

VEVO, CBS Interactive Music Group Join Forces in Content Deal

Music Programming from CBS RADIO Stations and Last.fm Will Be Made Available across VEVO

NEW YORK, Dec. 3 /PRNewswire/ -- VEVO, the new premium music video and entertainment service powered by YouTube, will offer extensive music programming from the vaults of the CBS Interactive Music Group's properties including Last.fm and more than 90 CBS RADIO music stations beginning next year. The announcement was made today by Rio Caraeff, President and CEO, VEVO, and David Goodman, President, CBS Interactive Music Group.

Through the deal, live musical performances, in-studio artist appearances, as well as interviews and behind the scenes coverage from CBS RADIO stations all over the country and Last.fm, the leading music discovery service, will be featured across the VEVO Network. Additionally, VEVO will offer music fans exclusive access to select CBS RADIO station events such as KROQ's Acoustic Christmas and B96's Jingle Bash.

Created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and Abu Dhabi Media Company (ADMC), VEVO will launch in the U.S. and Canada on December 8.

VEVO is the innovative online premium music video hub for consumers, advertisers and content owners blending the very best in top-notch music content with YouTube's leading edge video technology and user community. VEVO content is available on YouTube, on VEVO.com, the service's marquee destination site, and through a special VEVO branded embedded player. The service will also serve as a syndication platform for additional internet destination sites, expanding the reach of the VEVO brand across the worldwide web.

"VEVO's intent is to offer the music fan unparalleled access to a rich library of music programming featuring their favorite artists, whether it be music videos in the traditional sense or other new and original music content," said Caraeff. "The CBS Interactive Music Group's catalogue of programming will invite VEVO users to watch their favorite artists on stage, at the interview mic and behind-the-scenes. We are pleased to partner with the CBS Interactive Music Group, whose exclusive content joins VEVO's growing music video library offering an even greater choice for fans."

Added Goodman, "Last.fm and CBS RADIO's stations are producing a tremendous amount of unique video content every day - from long form concerts such as the "Live on Letterman" webcast series and annual special events, to acoustic performances and one on one interviews. We're excited to be part of the next generation of music video services, and look forward to all the benefits that go along with Vevo's massive audience and reach including increased awareness of our efforts in this space to new revenue generating opportunities."

About VEVOVEVO is the premium music video and entertainment service created in partnership by Universal Music Group (UMG), Sony Music Entertainment (SME) and Abu Dhabi Media Company and is powered by YouTube.

VEVO is the innovative online premium music video hub for consumers, advertisers and content owners that blends the very best in top-notch music content with YouTube's leading edge video technology and user community. The content will be made available on YouTube, on VEVO.com, the service's marquee destination site, and through a special VEVO branded embedded player. The service will also serve as a syndication platform for additional internet destination sites, expanding the reach of the VEVO brand across the worldwide web.

Source: VEVO

CONTACT: Jennifer Press of VEVO, +1-212-331-2226,
jennifer.press@vevo.com

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