Russell Simmons' Rush Philanthropic Arts Foundation & Bounty Team Up to Spread Holiday Cheer at the 10th Annual Youth Holiday Party on Thursday, December 10, 2009

Russell Simmons' Rush Philanthropic Arts Foundation & Bounty Team Up to Spread Holiday Cheer at the 10th Annual Youth Holiday Party on Thursday, December 10, 2009

An annual holiday event to celebrate the creative energy of New York City youth!

NEW YORK, Dec. 7 /PRNewswire/ -- On Thursday, December 10th, Russell, Danny, Joseph "Rev. Run" Simmons and family will come together to celebrate the holiday season with the Tenth Annual Youth Holiday Party at the Fillmore New York at Irving Plaza. For the first time, Procter & Gamble's Bounty brand will be joining the Simmons Family and Rush Philanthropic to sponsor the holiday event. MTV's Sway will once again join in the celebration as Master of Ceremonies with Hot97's DJ ENVY providing the tunes.

"Bounty is pleased to take part in such a wonderful celebration honoring some of New York City's most talented and creative children," said Eric Higgs, brand manager for Bounty. "We recognize the importance of 'hands on' art education and the role that learning by doing can play through Rush Philanthropic opportunities outside the classroom."

This annual holiday event is held in celebration of the creative energy of New York City youth and brings together over 400 underserved New York City youths affiliated with the 50 youth arts organizations Rush Philanthropic supports. The celebration allows young people to meet one another and get some well-deserved recognition for their hard work. Ranging from ages 6 to 18, the kids also get their chance to shine and have the opportunity to showcase their talents through spoken word, rap, dance and exhibiting artwork. Groups set to perform this year include Ballet Hispanico, Brooklyn Steppers Marching Band, Impact Repertory Theatre, Multicultural Music Group and more.

"As we all know to be true, the cultivation of creativity in our youth is crucial to their growth. To withhold art education is to deprive them of full development," said Rush Philanthropic Co-Founder Russell Simmons. "The Rush Philanthropic annual holiday event continues to harvest the important seeds planted in the talented youth across New York City while celebrating their creative expression. We're happy that Bounty recognizes the significance of the work we're doing and has proudly stepped in to sponsor this year's event."

Inspired by sheer "green" practicality, designer Kristin Barrett Brown will use event sponsor Bounty as inspiration and transform the Fillmore into a Christmas themed winter wonderland. This year's Christmas tree will be made entirely out of Bounty paper towel rolls, along with decorative ribbon used as trim in festive colors of green and red. The festive color scheme will continue throughout the Fillmore from floor to ceiling with glimmering paper starbursts and other Bounty decorative accents.

The evening will include yummy foods, surprise celebrity guests and raffle prizes from companies like Nintendo, Kidrobot, XBox, House of Dereon, G-Shock, EA Sports, Trikke, Flight Club, Carol's Daughter and many more. Each child will also leave with an exclusive Bounty gift bag filled with bountiful goodies.

About Bounty

Bounty has been America's most popular paper towel for over 30 years. In the U.S., P&G offers the following premium two-ply paper towel products: Bounty Select-a-Size; Bounty White; Bounty Extra Soft; and Bounty Fun Prints. Additionally, P&G offers Bounty Basic, a quality one-ply paper towel as well Bounty Quilted Napkins. For more information on Bounty, visit www.quickerpickerupper.com.

About Procter & Gamble [NYSE:PG]

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 135,000 employees working in about 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

ABOUT RUSH PHILANTHROPIC ARTS FOUNDATION

Rush Philanthropic Arts Foundation is dedicated to providing underserved urban youth with significant exposure and access to the arts, and to offering exhibition opportunities for underrepresented artists and artists of color. Rush was founded in 1995 by three brothers: Danny Simmons, visual artist and community builder; media mogul Russell Simmons; and Joseph "Rev. Run" Simmons of the legendary hip-hop group Run-DMC. Their goal was to fill the gap that poor and minorities face in both accessing the arts and exhibition opportunities. Over the past 14 years, Rush has developed a broad base of friends, collaborators and supporters dedicated to addressing these issues. In addition to the 2,000 students served each year in its education programs, Rush exhibits the work of 40 to 50 emerging and community-based artists in its galleries; welcomes over 10,000 gallery visitors; distributes grants to nonprofit arts organizations in NYC and South Florida; and provides unique opportunities for young people interested in careers in the arts. Rush currently operates galleries and arts education programs in Chelsea (Manhattan) on West 26th Street and Clinton Hill (Brooklyn) on Grand Avenue. Rush Education Programs are designed to inspire students, provide positive alternatives to high-risk behaviors, and support increased academic performance. Your support of ART FOR LIFE East Hampton makes this programming possible.

Source: Rush Philanthropic Arts Foundation; Bounty

CONTACT: Randi Friedman or Lacy Pica, BNC| Bragman Nyman Cafarelli,
+1-212-253-4646, rfriedman@bncpr.com or lpica@bncpr.com, both for Rush
Philanthropic Arts Foundation and Bounty

Web Site: http://www.quickerpickerupper.com/

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