Rentrak Reports Engagement Metrics for Week Ending December 6, 2009

Rentrak Reports Engagement Metrics for Week Ending December 6, 2009

--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Dec. 14 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of November 30 through December 6, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

As more programs move into repeats, the "Big 4" networks (ABC, CBS, FOX and NBC) had the lowest number of series in the top-25 since the beginning of the broadcast season. Additional insights from the period of November 30 through December 6, 2009 show that the Hallmark Channel and Nickelodeon are the cable channels with the "stickiest" programs; each with three series in the top-25. In addition, Holiday-themed specials were especially "sticky," accounting for 5 spots in the top-25 list.

Week of 11/30/2009 - 12/06/2009:

Index Rating
Rank Rank Series Network Index
----- ------ ------ ------- -----
1 10 iCarly NICK 179
--- --- ------ ---- ---
2 117 Debbie Macomber's Mrs. Miracle HALL 170
--- --- ------------------------------ ---- ---
3 84 Monk USA 167
--- --- ---- --- ---
4 7 Desperate Housewives ABC 154
--- --- -------------------- --- ---
5 163 Sortilegio UNIV-B 153
--- --- ---------- ------ ---
6 165 Twelve Men of Christmas LIFE 151
--- --- ----------------------- ---- ---
7 19 Private Practice ABC 149
--- --- ---------------- --- ---
8 9 Brothers and Sisters ABC 148
--- --- -------------------- --- ---
9 193 En nombre del amor UNIV-B 147
--- --- ------------------ ------ ---
10 17 House FOX 147
--- --- ----- --- ---
11 96 White Collar USA 145
--- --- ------------ --- ---
12 138 Wow Wow Wubbzy NICKJR 144
--- --- -------------- ------ ---
13 120 The Ultimate Fighter SPKE 142
--- --- -------------------- ---- ---
14 18 Survivor: Samoa CBS 142
--- --- --------------- --- ---
15 40 Bones FOX 140
--- --- ----- --- ---
16 46 Ghost Whisperer CBS 139
--- --- --------------- --- ---
17 23 Private Practice ABC 139
--- --- ---------------- --- ---
18 61 NUMB3RS CBS 139
--- --- ------- --- ---
19 438 Mexican Primera Division Soccer TELMUN-B 138
--- --- ------------------------------- -------- ---
20 139 The Christmas Card HALL 137
--- --- ------------------ ---- ---
21 64 Merry Christmas Drake & Josh NICK 137
--- --- ---------------------------- ---- ---
22 91 Dora, the Explorer NICK 134
--- --- ------------------ ---- ---
23 243 Ghost Hunters SYFY 134
--- --- ------------- ---- ---
24 273 The National Tree HALL 132
--- --- ----------------- ---- ---
25 132 Wonder Pets! NICKJR 132
--- --- ------------ ------ ---

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

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