Rentrak Announces Top DVD Sales and Rentals for Week Ending December 27, 2009

Rentrak Announces Top DVD Sales and Rentals for Week Ending December 27, 2009

LOS ANGELES, Dec. 31 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), today announced the top ten DVD sales and rentals for the prior week based on estimated consumer spending.

According to the company's Retail Essentials and Home Video Essentials tracking services, the top ten selling DVDs and the top ten most-rented motion pictures, per data collected for the week ending December 27, 2009 include:

Rentrak Top 10 Selling DVDs*

WEEKS IN
RANK TITLE STUDIO RELEASE
---- ----- ------ --------
1 The Hangover Warner 2
--- ------------ ------ ---
2 District 9 Sony 1
--- ---------- ---- ---
3 Harry Potter and the Half-Blood Prince Warner 3
--- -------------------------------------- ------ ---
4 G-Force Disney 2
--- ------- ------ ---
5 Inglourious Basterds Universal 2
--- -------------------- --------- ---
6 Up Disney 7
--- --- ------ ---
7 Star Trek Paramount 6
--- --------- --------- ---
8 Public Enemies Universal 3
--- -------------- --------- ---
9 Julie & Julia Sony 3
--- ------------- ---- ---
Night at the Museum: Battle of the
10 Smithsonian Fox 4
--- ---------------------------------- --- ---

*Week ended December 26, 2009

Rentrak Top 10 Renting DVDs

WEEKS IN
RANK TITLE STUDIO RELEASE
---- ----- ------ --------
1 District 9 Sony 1
--- ---------- ---- ---
2 The Hangover Warner 2
--- ------------ ------ ---
3 All About Steve Fox 1
--- --------------- --- ---
4 Inglourious Basterds Universal 2
--- -------------------- --------- ---
5 500 Days Of Summer Fox 1
--- ------------------ --- ---
6 Public Enemies Universal 3
--- -------------- --------- ---
Anchor Bay
7 Beyond A Reasonable Doubt Entertainment 1
--- ------------------------- ------------- ---
8 Julie & Julia Sony 3
--- ------------- ---- ---
9 Four Christmases New Line 5
--- ---------------- -------- ---
Night At The Museum: Battle Of The
10 Smithsonian Fox 4
--- ---------------------------------- --- ---

© Rentrak Corporation 2009 -Content in Rentrak Home Entertainment updates is produced and/or compiled by Rentrak Corporation and its Home Entertainment data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the home entertainment updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Retail Essentials®

Retail Essentials measures weekly consumer sales activity on standard DVD and Blu-ray Disc titles in the U.S. brick-and-mortar channel. No other service provides faster access to in-depth market data and weekly estimations of gross consumer spending. Rentrak delivers sell-through data broken down by DVD title, format, category, genre, TV market and more, within 72 hours after the close of each business week. Clients can access current, weekly, and historical title sales data to competitively benchmark industry performance.

About Home Video Essentials®

Home Video Essentials is Rentrak's exclusive point-of-sale (POS) tracking system, which measures title-level performance via rental transactions on over 65,000 DVD and video game properties in the brickandmortar, online, and kiosk channels across North America. Rentrak is the world's largest processor of rental data, tracking in excess of one billion transactions each year from more than 13,700 storefronts within 72 hours after the close of each business week. Clients are able to identify consumer trends, quantify performance, and benchmark findings against the broader business sector.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at http://www.rentrak.com/.

Contacts: Sallie Olmsted/Amanda Bartz
Rentrak Corporation
310-854-8124/8151

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, or Amanda Bartz,
+1-310-854-8151, both of Rentrak Corporation

Web Site: http://www.rentrak.com/

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