New 3D Sports Experience Launching at Cowboys Stadium

New 3D Sports Experience Launching at Cowboys Stadium

Premiere Event December 13 at Cowboys Stadium: The Dallas Cowboys Continue their Tradition of Innovation with the First Ever Public 3D Broadcast 3D Broadcast to be Shown on World's Largest HDTV Display Live During the Dallas Cowboys-San Diego Chargers Game

ARLINGTON, Texas, Dec. 11 /PRNewswire/ --
WHAT: The Dallas Cowboys and HDlogix will explain HDlogix's new
ImageIQ 3D(TM) technology converting HD video signals from
the stadium's Sony 2D cameras to 3D in real time.

A press conference will be held prior to the game in which
the ImageIQ 3D technology will be used. Then, at the end of
halftime and during the start of the second half of the Dallas
Cowboys-San Diego Chargers game, the Cowboys will
display the first live 3D broadcast ever to be shown on
the world's largest HDTV display at Cowboys Stadium.
Measuring 160 feet in length and 72 feet in height on the
sideline boards -- the largest video board installation in
the world -- the four board video cluster, suspended 90
feet directly over the center of the playing surface, stretches
from the 20-yard line to the 20-yard line.

This broadcast is yet another way Cowboys Stadium
enhances the fan experience. By taking the latest in 3D
technology and combining it with the world's largest HD
display, Cowboys Stadium will once again be the place
where technology and innovation come together for the
benefit of the fans in attendance.

The development of ImageIQ 3D was based on HDlogix's
expertise in live video communications and super-resolution
products. ImageIQ 3D incorporates sophisticated algorithms
such as real-time optical flow and image structure analysis
capabilities to reconstruct the entire geometry of the scene
contained within each video frame. Unlike other 3D conversion
solutions, ImageIQ 3D runs in real-time, without the need for
any manual intervention. ImageIQ 3D outputs true 3D stereo
video suitable for display on screens ranging from ordinary
televisions to the world's largest HDTV.

WHO: The Dallas Cowboys Football Club and HDlogix

WHEN: 1:30 PM CST
Sunday, December 13, 2009

WHERE: Cowboys Stadium Radio Lounge (Silver Level)
1 Legends Way
Arlington, TX
Room: Radio Lounge

Media Contacts:

Brett Daniels for the Dallas Cowboys
972.556.9954 (office)
bdaniels@dallascowboys.net

Jim Carlson for HDlogix
720.220.7753 (cell)
jim@carlsoncopr.com

Source: HDlogix

CONTACT: Brett Daniels for the Dallas Cowboys, +1-972-556-9954 (office),
bdaniels@dallascowboys.net; or Jim Carlson for HDlogix, +1-720-220-7753
(cell), jim@carlsoncopr.com

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