Electronic Musician to Host Remixmag.com Content, Archives

Electronic Musician to Host Remixmag.com Content, Archives

Similar Audience, Converging Markets Lead to Media Alliance

EMERYVILLE, Calif., Dec. 16 /PRNewswire/ -- Penton Media today announced that Electronic Musician, a leading publication and website serving the professional audio production market, will become host of all content from remixmag.com, effective immediately. The move bolsters emusician.com's presence in the producer/DJ market and electronic/urban genres and gives remixmag.com, which has a strong and loyal user base, wider reach worldwide.

"Remix and EM's audiences have a lot in common in terms of the gear they use and the production techniques they employ," says Electronic Musician Editor Mike Levine. "Adding the Remix archives and daily content is a natural fit and makes emusician.com's collection of rich media even more substantial. Remix started as a supplement to EM ten years ago, so it's nice to bring it back home."

Electronic Musician's website, emusician.com, has experienced consistent monthly growth throughout 2009. Annual page views totaled more than 6 million from November 2008 to November 2009, with 2.1 million unique visitors. Remixmag.com, over the same period, delivered 3.9 million annual page views, with 1.6 million unique visitors.

"Electronic Musician is such a strong brand," says Shahla Hebets, publisher of Penton Media's Audio Group, which includes Electronic Musician, Mix, Remix and Sound & Video Contractor. "For 25 years now, it's been the leading source for the professional and emerging professional recording musician. Remix, meanwhile, in just ten short years, has developed an extremely enthusiastic and loyal audience. We feel that the time is right to bring these two user bases, which share so many commonalities, under one umbrella. It really is an example of 'more for more' -- more for our audience and more for our advertisers."

The Electronic Musician family of products includes print and digital editions of the award-winning magazine, two bi-weekly newsletters and emusician.com. Remixmag.com includes the website and the popular series of in-person events called Remix Hotel.

About Penton Media, Inc.

As a leading, independent, business-to-business media company, Penton knows business and how to create and disseminate the vital content that moves markets. Penton serves the information needs of more than six million business professionals every month in industries ranging from Agriculture and Aviation to Electronics, Natural Products, and Information Technology. With the majority of the company's properties ranked the #1 or #2 information source for their respective industries, Penton is where professionals turn to gain the critical insight, expert analysis, and relevant connections needed to compete and succeed. Headquartered in New York City, the privately held company is owned by MidOcean Partners and U.S. Equity Partners II, an investment fund sponsored by Wasserstein & Co., LP, and its co-investors. For additional information on the company and its businesses, visit www.penton.com.

CONTACT:
Bethany Weaver, Corporate Communications
Penton Media, Inc.
Phone: (216) 931-9551
Email: bethany.weaver@penton.com

Source: Penton Media

CONTACT: Bethany Weaver, Corporate Communications, Penton Media, Inc.,
+1-216-931-9551, bethany.weaver@penton.com

Web Site: http://www.penton.com/

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