WDIV's #1 News Dominates November Ratings

WDIV's #1 News Dominates November Ratings

Local 4 News Wins at 5pm, 6pm and 11pm Local 4 News at 11pm is #1 Late News on NBC Affiliates in Top 20 Markets Nationwide

DETROIT, Nov. 27 /PRNewswire/ -- WDIV-TV won handily in both the early evening news at 5 p.m. and 6 p.m. and the late news at 11 p.m. in the November 2009 Nielsen ratings period of the Detroit television market.

Local 4 News at 5 p.m. garnered an 8.2 household rating (RTG) and an 18 share (SHR) in the 5-6 p.m. time period (compared to WXYZ 6.5 RTG, 14 SHR and WJBK 5.1 RTG, 11 SHR). Local 4 News at 5 p.m. registered a significant growth of nearly 50% in household ratings over the previous year.

In the 6-6:30 p.m. time period, Local 4 News at 6 p.m. finished #1 in household ratings scoring a 9.1 household rating and an 18 share (compared to WXYZ 6.6 RTG, 13 SHR and WJBK 4.2 RTG, 9 SHR). In addition, Local 4 News at 6 p.m. won in the key demo market of adults ages 25-54. This signifies a 30% ratings growth since November 2008, while competitor WXYZ is down 11% household ratings year to year.

Local 4 News at 11 p.m., the perennial powerhouse of late news anchored by Carmen Harlan, Devin Scillian, Chuck Gaidica and Bernie Smilovitz, dominated all local newscasts with the highest ratings of news on any station, in any time-period. In November 2009, Local 4 News at 11 p.m. garnered a whopping 9.3 household rating and an 18 share with a 20% margin of victory over second place WXYZ (WXYZ 7.4 RTG, 14 SHR, WJBK 10pm 6.4 RTG, 11 SHR, and WJBK 11pm M-F 4.0 RTG, 8 SHR). Local 4 News at 11 p.m. was the only late news to demonstrate growth, up another 12% in household ratings over the previous year. In addition, Local 4 News at 11 p.m. was the top late newscast of all NBC affiliates in the top 20 markets nationwide.

In the time period of weekdays 5-7 a.m., Local 4 News Morning at 5 a.m. and 6 a.m. anchored by Guy Gordon, Rhonda Walker, meteorologist Eric Braate and Heather Zara, placed second and has shown consistent ratings growth since the start of the 2009 Fall Season. Following Local 4 News Morning, NBC's The Today Show was the only show in the 7-9 a.m. time period to show growth, up 35% in the coveted women ages 25-54 demo ratings, beating the declining Good Morning America, which is down 12% in the same key demo.

In other dayparts, the WDIV programming lineup also fared well. The Ellen Degeneres Show (10-11 a.m.) was #1 and continues to lead in all key demographics. The Dr. Oz Show (3-4 p.m.), which premiered in September, pulled ahead of WXYZ's long-standing General Hospital. In the 4-5 p.m. time period, Local 4 News at 4 p.m. followed by Inside Edition with Deborah Norville virtually tied the perennial afternoon favorite, Oprah, in households. And in the time period of 7-8 p.m., Wheel Of Fortune and Jeopardy are the top-rated shows, and continue to experience growth - up a significant 18% since November 2008.

About Post-Newsweek Stations

Post-Newsweek Stations is owned by The Washington Post Company (NYSE: WPO), a diversified education and media company. Post-Newsweek Stations owns and operates six television stations: WDIV, the NBC affiliate in Detroit; KPRC, the NBC affiliate in Houston; WPLG, the ABC affiliate in Miami; WKMG, the CBS affiliate in Orlando; KSAT, the ABC affiliate in San Antonio; and WJXT, an independent in Jacksonville. Post-Newsweek also has ownership interests in LATV Networks and Internet Broadcasting (IB).

Source: WDIV-TV

CONTACT: Mike Katona, +1-313-223-2223

Web Site: http://www.clickondetroit.com/

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