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Tuesday, October 20, 2009

Semi-Homemade's Sandra Lee Goes Extreme With a Triple Treat of Multi-Media Monopoly

Semi-Homemade's Sandra Lee Goes Extreme With a Triple Treat of Multi-Media Monopoly

SANDRA LEE RELEASES THREE NEW COOKBOOKS, PREMIERES SEASON TWO OF SANDRA'S MONEY SAVING MEALS AND IS A CELEBRITY VOLUNTEER ON ABC'S EXTREME MAKEOVER: HOME EDITION

NEW YORK, Oct. 20 /PRNewswire/ -- October 25 is a going to be a big day for fans of Food Network favorite Sandra Lee: It is the release of not one, but three new cookbooks; by day the of the popular Food Network series Sandra's Money Saving Meals premieres; and by night, she's on ABC's Emmy-award winning program Extreme Makeover: Home Edition. Whether you tune in to the television shows, or turn into your local bookstore, consumers will be able to find Sandra Lee's time-saving and money-saving techniques to have more money in their pocket and more time to enjoy their day.

(Photo: http://www.newscom.com/cgi-bin/prnh/20091020/LA94987)

This fall, Sandra Lee, a New York Times best-selling author adds three more cookbook titles to her successful "Semi-Homemade" collection, making it 20 books strong. These new books continue the work she's known for, helping people take ordinary into extraordinary. Semi-Homemade Money Saving Slow Cooking is the third cookbook, focused on flavorful, slow-cooked meals that save both time and money. Sandra Lee Semi-Homemade Weeknight Wonders has 150 fix-it-fast recipes for enticing easy entrees, scrumptious sides and decadent desserts; it promises to be a busy cook's best friend. Sandra Lee Semi-Homemade Cocktail Time, the much anticipated magnum opus dedicated to easy at-home entertaining during everyone's favorite part of the day - happy hour. It also champions Sandra's Cocktailing for a Cause initiative.

On October 25 at 8 PM approximately 12 million viewers will be watching Sandra Lee help a deserving family on Extreme Makeover: Home Edition on ABC. She "gets on the bus" and travels to Champaign County IL to meet a family where the father gave up a lucrative engineering career to start a charity that feeds hundreds of hungry families in his community - only to lose the means of safely maintaining his own family home. Sandra Lee along with Ty Pennington and team, helped rebuild their crumbling home in seven days.

What football? Noon EDT/ nine AM PDT on Sunday October 25 will see viewers tuning into Food Network to see the season two premiere of Sandra's Money Saving Meals, where 2.5 million viewers tune in weekly. The timely, budget-conscious show is based on Sandra's new "Triple A Factor," which guarantees the meals are accessible and affordable yet still aspirational. The second season of will feature even more crucial content, helping American consumers save 39-50 percent on every grocery bill. Expect mouth-watering but reasonably priced recipes for Blackened Catfish with sauteed vegetables, a tasty BBQ Beef Stir-Fry and a refreshing Orange Fizz cocktail.

Sandra Lee Semi-Homemade:

Sandra Lee has a passion for simple solutions that create dramatic results in all areas of home life. She is editor-in-chief of Sandra Lee Semi-Homemade magazine, the host of Sandra Lee Celebrates, a series of primetime specials on HGTV and two highly rated television shows on Food Network (the multi-Emmy-nominated Semi-Homemade Cooking and Sandra's Money Saving Meals). Sandra Lee is also the New York Times bestselling author of twenty books

An internationally-acclaimed home and food expert, Sandra has revolutionized the way people think about traditional, time-consuming, "from-scratch" methods. With her trademark 70/30 Semi-Homemade philosophy, which combines 70% ready-made products with 30% fresh touches, Sandra creates delicious meals and aspirational home environments that are affordable and attainable.

Photo: http://www.newscom.com/cgi-bin/prnh/20091020/LA94987
PRN Photo Desk, photodesk@prnewswire.com
Source: Sandra Lee Semi-Homemade Enterprises

CONTACT: Tracy Zamot, Vice President, Public Relations of Sandra Lee
Semi-Homemade Enterprises, +1-646-414-2471, Tracy@Semihomemade.com


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