Rentrak Reports Engagement Metrics for Week Ending October 18, 2009

Rentrak Reports Engagement Metrics for Week Ending October 18, 2009

--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Oct. 26 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of October 12 through October 18, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 10/12/2009 - 10/18/2009:

Index Rating
Rank Rank Series Network Index
---- ---- ------ ------- -----
1 5 Dancing With the Stars ABC 166
2 213 World Cup Qualifying Soccer TELMUN-B 155
3 58 The Mentalist CBS 150
4 57 The Good Wife CBS 148
5 100 Grey's Anatomy ABC 146
6 11 Criminal Minds CBS 144
7 183 Sortilegio UNIV-B 144
8 12 NCIS CBS 143
9 175 En nombre del amor UNIV-B 142
10 196 House FOX 142
11 45 CSI: Crime Scene Investigation CBS 141
12 102 Psych USA 141
13 36 NCIS: Los Angeles CBS 139
14 19 Desperate Housewives ABC 139
15 190 Nora Roberts' Angels Fall LMN 138
16 7 Brothers and Sisters ABC 137
17 67 Private Practice ABC 137
18 105 Sons of Anarchy FX 137
19 156 CSI: NY CBS 137
20 1 60 Minutes CBS 136
21 17 The Biggest Loser 8: Second Chances NBC 136
22 197 Bones FOX 134
23 31 Hell's Kitchen FOX 134
24 256 ¡Viva el sueno! UNIV-B 134
25 136 Hip Hop Honors 2009 VH1 133

The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-8pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation

Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan for Rentrak Corporation

Web Site: http://www.rentrak.com/

-------
Profile: intent