Rentrak Reports Engagement Metrics for Week Ending October 11, 2009

Rentrak Reports Engagement Metrics for Week Ending October 11, 2009

--'Stickiness' Index Measures Viewer Involvement--

PORTLAND, Ore., Oct. 19 /PRNewswire-FirstCall/ -- Rentrak Corporation (NASDAQ:RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of October 5 through October 11, 2009. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.

The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.

Week of 10/05/2009 - 10/11/2009:

Index Rating Series Network Index
Rank Rank
1 4 Dancing With the Stars ABC 167
2 6 NCIS CBS 160
3 9 The Good Wife CBS 150
4 12 The Mentalist CBS 150
5 93 Grey's Anatomy ABC 148
6 209 Army Wives LIFE 147
7 15 Criminal Minds CBS 145
8 202 En nombre del amor UNIV-B 144
9 10 Desperate Housewives ABC 143
10 192 Stargate Universe SYFY 142
11 98 Sons of Anarchy FX 141
12 293 Viva el sueno! UNIV-B 140
13 27 Bones FOX 140
14 137 Go, Diego, Go! NICKJR 140
15 13 CSI: Crime Scene Investigation CBS 140
16 197 Sortilegio UNIV-B 139
17 8 NCIS: Los Angeles CBS 139
18 64 House FOX 139
19 168 Mega Fault SYFY 139
20 20 Brothers and Sisters ABC 137
21 281 Plainsong HALL 136
22 113 Psych USA 136
23 115 CSI: Miami CBS 135
24 2 60 Minutes CBS 133
25 17 Private Practice ABC 133

The "Stickiness" Index is the average percentage of the program viewed,
divided by the average percentage viewed for all programs of that duration
(i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm)
and Sunday primetime (7pm-8pm) programs, includes roll up of air times.
Excludes local programming and all premium non ad-supported channels.

About TV Essentials

Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.

About Rentrak Corporation

Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.

Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.comabartz@rogersandcowan.com

Source: Rentrak Corporation

CONTACT: Sallie Olmsted, +1-310-854-8124, solmsted@rogersandcowan.com,
or Amanda Bartz, +1-310-854-8151, abartz@rogersandcowan.com, both of Rogers &
Cowan, for Rentrak Corporation

Web Site: http://www.rentrak.com/

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