Lifetime Digital Launches Two Major Initiatives Catering to Mothers

Lifetime Digital Launches Two Major Initiatives Catering to Mothers

All-New MothersClick.com Features Dynamic Conversation Engine; LifetimeMoms.com Unites Top Mom Bloggers Under One Umbrella

NEW YORK, Oct. 29 /PRNewswire/ -- Lifetime Digital, the ultimate digital source for women's entertainment, escape and play, announced today the re-launch of MothersClick.com and the debut of LifetimeMoms.com, two major initiatives to strengthen Lifetime Networks' bond with mothers by creating communities to connect with others like them.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080804/NYM114LOGO)

The all-new MothersClick.com, the first digital acquisition by Lifetime Networks, features a dynamic conversation engine that empowers women to easily find discussion topics by keywords and to engage with other moms across thousands of subjects. Unlike traditional community sites geared toward moms, MothersClick.com celebrates the diversity of experiences and interests of each mother by fostering conversations across all verticals and not limiting them to closed groups. Mothers simply type in words or key phrases of interest and are immediately shown all conversations on that topic, filtered into content types including questions, reviews, polls, photos and classifieds.

LifetimeMoms.com unites 13 top mom bloggers under one umbrella to inspire honest, real and thought-provoking dialogue by moms for moms. These Lifetime Moms provide original content across a variety of categories, including Parenting, Beauty & Style, Fit & Healthy, Food, Steals and Deals, forming the foundation of a growing vertical ad network. More than 50 mom blogger sites currently participate, with plans to grow to more than 200 in 2010.

"Lifetime has celebrated, entertained and supported women for years, and we are excited to announce two great new initiatives to deepen our relationship with mothers," said Andrea Wong, President and CEO of Lifetime Networks. "MothersClick.com and LifetimeMoms.com herald a deep commitment to fostering conversations and building real communities - not marketing slogans - for mothers."

"We spent a lot of time designing a community that would enable moms to express their diverse personalities and share their wealth of experiences easily," said Andra Davidson, mother of two and Co-Founder of MothersClick. "This conversation engine truly empowers women to interact with each other across thousands of topics and makes it easy for moms to freely discuss all the things they care about most, and network through similar interests, locally as well as globally."

At MothersClick.com, members can ask or answer questions and get immediate feedback from other moms, share experiences and feelings, or join one of the many public or private groups around topics such as kids, coupons, celebrity gossip, health, marriage, child care and hundreds more. Moms can also find and connect with local clubs or mothers groups in their own communities.

The featured Lifetime Moms and their respective categories are as follows:

Stephanie Elie - Digital (http://www.bizziemommy.com/)
Lori Falcon - Food (http://mywoodenspoon.com/)
Beth Feldman - Just for Fun (http://www.rolemommy.com/)
Alyssa Francis - Steals & Deals (http://kingdomfirstmom.com/)
Tara Kuczykowski - Steals & Deals (http://www.dealseekingmom.com/)
Erika Lehmann - Beauty & Style (http://www.chicshopperchick.com/)
Lindsay Reed Maines - Just for Fun (http://rockandrollmama.com/)
Audrey McClelland - Beauty & Style (http://www.momgenerations.com/)
Colleen Padilla - Product Reviews (http://www.classymommy.com/)
Katja Presnal - Home (http://www.skimbacohome.com/)
Arianne Segerman - Fit & Healthy (http://www.tothinkistocreate.com/)
Nichole Smith - Parenting (http://www.theguiltyparent.com/)
Christine Young - Parenting (http://www.fromdatestodiapers.com/)

ABOUT MOTHERSCLICK

Inspired and co-founded by a real-life mom, MothersClick.com is a social networking site which offers a diverse community where mothers can discuss and share knowledge about all things women care about most. MothersClick offers moms online a new place to search, discover and quickly join conversations. MothersClick provides the free tools and services for improving group communications by helping maximize the value of moms' time spent online. MothersClick members become part of a diverse mother's website and mom's network, sharing information, asking questions and finding answers relating to the experiences of motherhood and parenting, or just talking about life as a woman. Mothers can also join online moms clubs, creating a message board and forum around a specific concern, topic or interest. Its founding company, ParentsClick Network was acquired by Lifetime Networks in 2008. The parenting-focused network also includes LifetimeMoms.com and MomBlogNetwork.com. For more information, visit http://www.mothersclick.com/.

ABOUT LIFETIME DIGITAL

Lifetime Digital(TM), the ultimate digital source for women's entertainment, escape and play, reaches women wherever and however they connect, play and share. Combined with the reach of Lifetime Networks, which includes Lifetime Television® and Lifetime Movie Network® - cable's two highest-rated women's channels - and Lifetime Real Women®, Lifetime Digital provides sponsors an unrivaled opportunity to reach women with a powerful, singular-branded experience across all platforms. More than 3.8 million unique visitors visited Lifetime Digital's robust properties (myLifetime.com, Roiworld.com, DressUpChallenge.com, LMN.tv and MothersClick.com) in May, 2009 (ComScore Media Metrix, U.S. only), and consumed Lifetime's content on mobile devices and partner platforms. Lifetime Digital is a part of Lifetime Networks.

About Lifetime Networks

Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television®, Lifetime Movie Network®, Lifetime Real Women® and Lifetime Digital(TM) (which includes myLifetime.com, LMN.tv, Lifetime Games, Roiworld.com, DressUpChallenge.com, MothersClick.com and LifetimeMoms.com) are part of Lifetime Entertainment Services, LLC, a subsidiary of A&E Television Networks, LLC. A&E Television Networks is a joint venture of the Disney-ABC Television Group, Hearst Corporation and NBC Universal.

Photo: http://www.newscom.com/cgi-bin/prnh/20080804/NYM114LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Lifetime Networks

CONTACT: Lisa Marie Gonzales, lisa@sutherlandgold.com, or Scott
Sutherland, scott@sutherlandgold.com, both of Sutherland Gold,
+1-415-848-7162; or Cindy Ronzoni of Lifetime Networks, +1-310-407-8525,
cronzoni@lifetimetv.com

Web Site: http://www.lifetimemoms.com/?cmpid=pr1-lt
http://www.mylifetime.com/

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