dmr and Emmis Interactive Partner on PPM

dmr and Emmis Interactive Partner on PPM

Companies come together to help broadcasters maximize success with PPM

CHICAGO, Oct. 13 /PRNewswire/ -- dmr, the leader in PPM analysis and marketing strategy, and Emmis Interactive, the foremost digital technology experts in radio, today announced their partnership to empower radio stations with the tools and audience data analysis to succeed with PPM. As leaders in the radio industry, the two firms bring a unique combination of marketing experience, knowledge and insight combined with a powerful interactive technology platform to help stations maximize ratings and revenue."Our CMS platform, BaseStation®, enhances dmr's established ability to turn valuable user-data into intelligence for our clients' marketing and programming efforts," said Rey Mena, Emmis Interactive Co-President. "dmr understands consumers at a level deeper than most, and their PPM expertise strengthens our offering and uniquely positions us to serve our clients in PPM rated markets. This combination makes them a terrific partner."

"Emmis Interactive provides the industry with the most sophisticated interactive platform available for identifying, engaging and tracking a station's most important listeners," Tripp Eldredge, President of dmr, said. "BaseStation® provides dmr clients a 360-degree view of those listeners who make the most ratings impact. This comprehensive view is critical in today's ratings environment."

Recognized in the radio industry as a thought leader in PPM analysis and an innovator in direct marketing, dmr continues to set the standard in understanding how consumers use radio and guiding stations in how to most effectively reach, engage, and build listener affinity.

Emmis Interactive is an award-winning global software and consulting company that empowers radio stations with interactive tools for building true audience affinity.

Combined, the two companies can provide radio stations with the skills to identify and recruit the right consumers, as well as the ability to craft an ongoing strategy to build engagement and establish loyalty.

About Emmis Interactive

Emmis Interactive, Inc., an award-winning global software and consulting company, provides local broadcasters and publishers with profitable, sustainable interactive businesses. Combining years of broadcast experience with cutting-edge technology and unparalleled service, Emmis Interactive empowers local media companies with a comprehensive digital strategy to maximize the value of their media brands. Services include a proprietary interactive technology platform, BaseStation, as well as consulting services that include: interactive strategy for executive management, interactive sales training, content management consulting, proprietary technology platform and hosting services, custom web-site design and interactive product development. Emmis Interactive Inc. is an Emmis Communications Company. For more information about Emmis Interactive, visit emmisinteractive.com.

About dmr

dmr is the leading provider of strategic marketing consulting and services for the broadcast industry. dmr is recognized in the radio industry as thought leadership, ground-breaking studies, and PPM analysis through its partnership with Arbitron and the University of Wisconsin. For over a decade, dmr has led the industry in fully integrated off-line and web-enabled direct marketing solutions that include precision-targeted, multi-contact direct marketing campaigns using telephony, direct mail, e-mail and database marketing services. Visit dmrinteractive.com

Certain statements included in this report or in the financial statements contained herein which are not statements of historical fact, including but not limited to those identified with the words "expect," "will" or "look" are intended to be, and are, by this Note, identified as "forward-looking statements," as defined in the Securities and Exchange Act of 1934, as amended. Such statements involve known and unknown risks, uncertainties and other factors that may cause the actual results, performance or achievements of the Company to be materially different from any future result, performance or achievement expressed or implied by such forward-looking statement. Emmis does not undertake any obligation to publicly update or revise any forward-looking statements because of new information, future events or otherwise.

Source: Emmis Interactive

CONTACT: Chris Campbell, Director of Sales Marketing, Emmis Interactive,
+1-312-986-7338, ccampbell@emmisinteractive.com

Web Site: http://www.emmisinteractive.com/

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