'Dare to Fully Load It' With Alyson Hannigan and Cascade This Fall

'Dare to Fully Load It' With Alyson Hannigan and Cascade This Fall

Popular "How I Met Your Mother" actress stars in comedic series of online PSAs to show people how to balance their fully-loaded lives

CINCINNATI, Oct. 8, 2009 /PRNewswire/ -- Now more than ever, moms have multiple demands on their time. Starting in September, Cascade ActionPacs has partnered with "How I Met Your Mother" actress Alyson Hannigan for a series of tongue-in-cheek PSAs, which showcase how she balances her fully-loaded life as a new mom and professional. The innovative program includes a Cascade YouTube.com (www.youtube.com/cascade) channel that hosts the PSAs, outtakes and behind the scenes footage of Alyson on-set, as well as helpful tips from Cascade about how to maintain simple kitchen cleanliness. People can also visit www.CascadeActionPacs.com to view these entertaining assets.

The PSAs provide a humorous, yet sympathetic look into motherhood that will likely resonate with many moms. Alyson gives a funny but truthful glimpse into her own busy routine and describes how Cascade helps her save time and energy in the home. While her fully-loaded life may sometimes get out of control, Cascade ActionPacs help Alyson tackle her fully-loaded dishwasher with ease. With Cascade ActionPacs dishes get a thorough clean after just one wash cycle, freeing up more time to spend with family and friends.

Alyson notes, "Between long days on set and play dates with my daughter, I want household tasks to be simple and quick. With Cascade ActionPacs I don't have to worry about my fully-loaded life. I can just toss the little pouch into the dishwasher and know that my dishes will come out clean the first time. Now I can enjoy more time with my family."

Packaged in a convenient 1" x 1" pre-measured pouch, Cascade ActionPacs are 4x concentrated and packed with cleaning ingredients. All you have to do is place them in the dishwasher and press the start button to get a superb clean.

"We are thrilled to bring a comedic and entertaining slant to household chores with these Alyson Hannigan PSAs," stated P&G Brand Manager Kevin Wenzel. "It has given us a funny but true way of demonstrating how Cascade ActionPacs' advanced cleaning system gets dishes perfectly clean, even in the most fully-loaded dishwashers, and give you extra time to spend with your family."

Cascade ActionPacs can be found nationally at food, drug and mass retailers and are available in two scents (Fresh and Lemon Burst) and three sizes (16-ct, 26-ct and 48-ct).

For more information on Cascade, visit www.cascadeactionpacs.com.

About Procter & Gamble

Three billion times a day, P&G brands touch the lives of people around the world. The company has one of the strongest portfolios of trusted, quality, leadership brands, including Pampers®, Tide®, Ariel®, Always®, Whisper®, Pantene®, Mach3®, Bounty®, Dawn®, Gain®, Pringles®, Charmin®, Downy®, Lenor®, Iams®, Crest®, Oral-B®, Actonel®, Duracell®, Olay®, Head & Shoulders®, Wella®, Gillette®, Braun® and Fusion®. The P&G community includes approximately 138,000 employees working in over 80 countries worldwide. Please visit http://www.pg.com/ for the latest news and in-depth information about P&G and its brands.

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About Alyson Hannigan

Alyson Hannigan has had a widely varied career, captivating audiences in both television and film. Hannigan currently stars on CBS' hit comedy "How I Met Your Mother." The show centers around a group of best friends in their twenties who are living in New York and searching for love.

Alyson Hannigan is best known to television audiences as Willow in the series "Buffy the Vampire Slayer," for which she won a Teen Choice Award and a Saturn Award. Her other television credits include "Touched by an Angel" and "Picket Fences," on CBS, "Veronica Mars," "King of the Hill," "That '70s Show," "Angel: The Series" and "Roseanne."

Her feature film credits include "American Pie," "American Pie 2," for which she won a Teen Choice Award, "American Wedding," "Beyond the City Limits," "Dead Man on Campus," "My Stepmother Is an Alien" and "Date Movie."

Hannigan was born in Washington D.C., moved to Atlanta at age two and currently resides in Los Angeles.

She is married to actor Alexis Denisof; the couple welcomed their first child in 2009.

Source: Procter & Gamble

CONTACT: Carolyn Pilkington, MS&L, +1-212-468-3541,
carolyn.pilkington@mslworldwide.com; or Susan Baba, P&G, +1-513-983-1138,
baba.so@pg.com

Web Site: http://www.pg.com/

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