10 Reasons To Attend the OnScreen Summit Wednesday, October 21, 2009 Edison Ballroom, 240 West 47th Street, New York City

10 Reasons To Attend the OnScreen Summit Wednesday, October 21, 2009 Edison Ballroom, 240 West 47th Street, New York City

NEW YORK, Oct. 19 /PRNewswire/ -- There are at least ten compelling reasons to attend Wednesday's OnScreen Summit 2009, presented by leading television brand publications, Broadcasting & Cable and Multichannel News, at the Edison Ballroom, at 240 West 47th Street in New York City, on Wednesday, October 21, 2009.

1. The focus is on identifying the revenue opportunities in the
multi-screen environment. The Summit focuses on the ways the industry
makes -- and is soon going to make its money.
2. Reputation. Broadcasting & Cable and Multichannel News have developed
a reputation for presenting some of the most compelling, valuable and
professional events available to the TV industry. This is only the
second year for this Summit but the event is already earning its own
reputation as a signature event for those in the business of
television. It has attracted top level speakers and panelists and will
draw 250-300 attendees from networks, broadcasters, pay TV providers,
broadband, mobile, technology, financial investors, researchers,
advertisers and agencies.
3. Chase Carey. This is a rare opportunity to hear directly and in-person
from this TV industry icon and leading executive at News Corp. Chase
Carey, the Deputy Chairman, President and CEO will be interviewed by
Ben Grossman, the Editor-in-Chief of Broadcasting & Cable during the
opening session at 9 am.
4. The 2009 Award for Operator of the Year Goes to Cox. This annual cable
TV honor is presented by Multichannel News, and will be presented for
the first time in the public forum of this Summit. Bob Wilson, the
Senior Vice President of Programming at Cox Communications will accept
the Award on behalf of the management and all of his co-workers at Cox.
This brief ceremony will be followed by a unique one-on-one interview
with Bob Wilson conducted by Multichannel News Editor-in-Chief, Mark
Robichaux.
5. Three programmers, each at a different stage. Bob Wilson and Mark
Robichaux will be joined for a panel discussion, by three programmers,
each representing a network at a different stage of the multi-screen
marketplace. Mark Greenberg of Epix, represents a new programming
entry developed specifically to meet the requirements of multi-screen
distribution, David Howe represents SyFy, a network re-branding to
better serve a diversifying audience, while David Zagin of A&E
Television Network represents the traditional network as it strengthens
and expands its current structure in order to best accommodate the
multi-screen environment.
6. From the Technology Viewpoint. A late morning session, hosted by
Senior Editor for Technology, Glen Dickson, features a panel of experts
from varied backgrounds to discuss the consumer interest in the latest
technology, from 3-D to HD. Be sure to listen to HDNet's Jeff Cuban,
Nagravision's Ted Grauch, Steve Hellmuth from the NBA, Cox
Communications' Steve Necessary and Panasonic's Eisuke Tsuyuzaki.
7. View From Wall Street. Jessica Reif Cohen is one of the most trusted
and often quoted experts on financial investment in the changing world
of TV media. She is the 1st VP and Managing Director of Merrill Lynch.
Her noontime interview leads directly into the luncheon featuring the
top exec from Warner Bros.
8. Warner Bros Chief, Barry Meyer. The Chairman and CEO of Warner Bros
will make a presentation followed by an interview with Melissa Grego,
Executive Editor of Broadcasting & Cable. The luncheon presentation
promises to be one of the best opportunities to hear about what the
mega-media companies are planning and doing to accommodate consumer
interests and demands.
9. Is TV Really Anywhere and Everywhere, Yet? This afternoon session
promises to be one of the most engaging conversations on record about
this compelling and timely subject. The all-star panel features
Rainbow's Bob Broussard, Nielsen's Brian Fuhrer, Turner's Andy Heller,
Brian Matthews from Avail-TVN, David Purdy from Rogers Cable, and
Vobile's Yangbin Wang.

10. A View From Madison Avenue. The agenda features an A-List of the
advertising industry's brightest stars. Hear from top execs including
Rino Scanzoni, the Chief Investment Officer at Group M in an exclusive
one-on-one interview with Broadcasting & Cable's Business Editor,
Claire Atkinson. This interview is followed by a panel discussion
featuring top advertising professionals from the investment, creative
and media divisions of the TV business including ESPN's Glenn Enoch,
Bill Livek of Rentrak, Jack Wakshlag from Turner and Media Storm's
Craig Woerz.

The Summit is presented by Broadcasting & Cable (www.broadcastingcable.com) and Multichannel News (www.multichannel.com) and is produced for them by the New York-based Schramm Marketing Group Inc.

Individual registrations are $250.
To register: visit www.broadcastingcable.com/onscreensummit09

On-site registration is also available. Checks and major credit cards are accepted.

Source: Broadcasting & Cable and Multichannel News

CONTACT: Joe Schramm, Schramm Marketing Group, +1-212-983-0219,
jschramm@schrammnyc.com

Web Site: http://www.broadcastingcable.com/onscreensummit09

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