Will You 'B HERE' Monday, October 5?

Will You 'B HERE' Monday, October 5?

-- Art Exhibit and Live Performances Kick Off New Hepatitis B Awareness Campaign on UC Irvine Campus --

IRVINE, Calif., Sept. 24 /PRNewswire/ --
Did You Know?
-- Hepatitis B is the second-leading cause of human cancer after tobacco

-- The virus that causes hepatitis B is 100 times more easily transmitted
than the AIDS virus

Asian Americans are 20 times more likely to have the disease compared to the overall U.S. population

WHAT: October 5 Launch of "B HERE" campaign - featuring Art Exhibit, Live Performances

Students and public health experts have joined forces with cutting-edge artists for the launch of B HERE (www.WillYouBHere.com), a new campaign designed to raise awareness of hepatitis B, a life-threatening liver disease that affects up to 2 million people in the United States - many of whom are Asian Americans.

Chronic hepatitis B is called a "silent killer" because it often causes no symptoms while it damages the liver. The disease can be diagnosed with a simple blood test and treated with new medicines - yet as many as two-thirds of Asian Americans with chronic hepatitis B do not know they are infected, putting their health and that of their loved ones at risk.

The B HERE campaign launches Monday, October 5 on the UC Irvine campus with two educational and entertaining events:

-- An Exhibit featuring up-and-coming young artists who use a variety of
mediums to explore the many facets of hepatitis B

-- An evening of Live Performances featuring some of the nation's most
entertaining young Asian-American music, dance and comedy acts,
including emcee and YouTube sensation KevJumba and KABA Modern, an
award-winning Hip Hop dance act that originated at UC Irvine and rose
to national fame on MTV's America's Best Dance Crew.

News media, photographers and camera crews are invited to attend B HERE events.

WHEN: Monday, October 5, 2009

WHERE: Art Exhibit: Open from 10 AM to 5 PM; Student Center - Pacific Ballroom, UC Irvine. At Pereira Drive (at West Peltason Drive)

Live Performances: 6 PM to 9 PM; Barclay Theatre, UC Irvine. At 4242 Campus Drive (between Stanford Ave. and W. Peltason Drive)

Parking for both events: Student Center Parking Structure (PS4).

The B HERE campaign launches online October 1 at www.WillYouBHere.com. The Exhibits and Live Performance are sponsored by Gilead Sciences, a leading maker of medicines for chronic hepatitis B, with support from campus partners Alpha Phi Omega and the Chinese Association of UCI.

NOTES TO EDITORS: Event artwork available for publication include:

- B HERE campaign logo
- Photos of Exhibit art
- Photos of Live Performance acts
First Call Analyst:
FCMN Contact:

Source: B HERE Campaign

CONTACT: Lauren Graham, +1-949-726-1218, media@WillYouBHere.com

Web Site: http://www.willyoubhere.com/

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Profile: intent