we7 Presents the Best in Home Grown Talent

we7 Presents the Best in Home Grown Talent

LONDON, September 24/PRNewswire/ --

- Online Music Service Launches Exclusive New Channel to Support New
Artists

Online music service we7 today launches its brand new showcase for
unsigned talent - we7 Presents. Featuring five new unsigned artists every two
months, the showcase on we7.com is an exclusive new feature designed to give
up and coming acts the chance to reach a mass audience and earn money for the
music they play. Artists are hand-picked by some of the most notable
tastemakers in the industry including NME, Music Week, the Guardian and Ditto
Music.

For users fed up of only hearing the same manufactured pop music the new
feature gives them easy access to tracks directly from the grassroots of
British music. Simply visit the we7 site and click on the play button;
there's no software to download and no compulsory registration process. Best
of all, playing tracks puts money straight into the artists' pockets - every
play means a payment that goes directly to the band itself.

The new feature comes at a crucial time for British music. Research
commissioned by we7 in preparation for the launch revealed that 70% of Brits
are tired of manufactured pop bands. 50% of respondents think that music has
become 'samey', with 35% going so far as to say that they feel the rise of
manufactured bands is actively destroying genuine music talent in the UK.

One of the biggest challenges for new acts in the competitive music
industry is finding a way to reach the mainstream audience and make some
money from the music they love. Without a label to back them the challenge is
often insurmountable - and with the phenomenal popularity of shows like
X-Factor and Britain's Got Talent, it's never been harder to break into the
eyes of the music business.

To address this industry-wide issue we7 Presents has been designed to
give unsigned artists a chance to get exposure and recognition from the
site's 2.5 million monthly users, an audience which they could only have
dreamed of beforehand. Each act receives homepage coverage, onsite
advertising, inclusion in the we7 newsletter which reaches 60,000
subscribers. They will also receivededicated support on the affiliated
seventeen-thousand strong Facebook group, Twitter feed and MySpace page. With
we7's sharing capabilities, artists can create their own viral campaigns by
emailing, twittering and filling we7's widgets with their tracks to fans
worldwide. Most importantly, every time their song is streamed or downloaded,
the cash arrives directly into their PayPal account

Steve Purdham, CEO and founding investor of we7, says of the launch: "we7
has always supported new music and we believe that signed or unsigned, the
best up and coming artists should get the exposure they deserve and should be
paid for providing us with great music. we7 presents will give our users
access to the newest grassroots music as well as giving new artists the
chance to shine before a mass audience."

we7 Presents' launch week features the following five acts. Their music
will be promoted on the site for the next ten weeks:

Namalee
(http://www.we7.com/#/artist/Namalee!artistId=295440&m=0)

A visual and aural sensation based on her own universe.

The Federals
(http://www.we7.com/#/artist/The-Federals!artistId=294160&m=0)

This York based garage rock trio pump out a hurricane of fuzzed-up
guitar, battered-to-death drums and a howling vocal that would put the
Baskervilles pooch to shame!

The deBretts
(http://www.we7.com/#/artist/The-deBretts!artistId=294761&m=0)

A female fronted, four-piece post punk-pop band with an infectious blend
of Blondie / Siouxie Sioux cool, Sex Pistols urgency and Yeah Yeah Yeahs
credibility. They've already toured with the likes of the Noisettes, The
Futureheads, The Holloways and The Mystery Jets and have just completed their
own sell out tour in Japan.

Breaking the Illusion
(http://www.we7.com/artist/Breaking-The-Illusion?artistId=295398&m=0)

Described as a fusion of hip hop, rock, reggae and soul, it's difficult
to pigeon hole this music as it could quite happily sit in any hip hop/rock
lovers CD collection. Breaking The Illusion a.k.a. Thomas Stewart, is a Leeds
based musician/rapper who has been self releasing his own material for
several years.

Hitchcock
(http://www.we7.com/#/artist/Hitchcock!artistId=294383&m=0)

Hitchcock are set to explode onto the scene with an uproarious mix of
bombastic, eccentric, theatrical electronics and histrionics. Like their
namesake, they are truly masters of their art, dark, twisted yet utterly
addictive.

Source: We7

Hotwire PR on +44(0)20-7608-2500 or we7@hotwirepr.com

-------
Profile: intent