Telegent Systems Announces New CEO to Lead Next Phase of Growth

Telegent Systems Announces New CEO to Lead Next Phase of Growth

Company announces new milestone of 50 million mobile TV chips shipped globally since 2007

SUNNYVALE, Calif., Sept. 30 /PRNewswire/ -- Telegent Systems, the company that makes television mobile, today announced that Dr. Samuel Sheng has been promoted to Chief Executive Officer (CEO) to lead the next phase of the company's growth. Sheng, who has served as Telegent's Chief Technology Officer and executive Chairman of the Board since co-founding the company, intends to build on the company's success to date in the mobile TV market, applying his product and technical expertise to define and execute the company's market expansion strategy. Sheng's appointment coincides with a new milestone for the company which has realized significant uptake of its free-to-air analog mobile TV products, shipping a record 50 million mobile TV receivers since mid-2007.

Telegent's products deliver a quality mobile TV viewing experience for analog broadcast standards, providing consumers around the world with mobile access to the same, live free-to-air programming that they receive on conventional TV sets. This business strategy of leveraging the existing analog broadcast TV ecosystem has propelled Telegent to the forefront of the mobile TV market, with analyst firm Forward Concepts predicting that more than half of the estimated 78 million broadcast TV handsets that will be sold in 2009 will incorporate Telegent's mobile TV technology.

Sheng comments, "Since we introduced our first chip in 2007, Telegent has made significant strides towards creating a mass market for free-to-air mobile television. We are extending the value of live broadcast TV programming beyond the conventional television set to devices that provide consumers with more choice and convenience in how, where and when they watch live broadcast television. This adds value to the entire free-to-air broadcast TV ecosystem, including consumers, broadcasters and operators."

"More than 85% of mobile TV handsets shipped in 2009 will deliver TV as a free-to-air feature," said Will Strauss, principal analyst at Forward Concepts. "With its initial focus on analog standards, Telegent has been able to combine a globally available standard with a business model for mobile TV that has strong appeal for consumers. This approach is enabling the mobile phone to truly serve as a convergence device for communications and entertainment."

Telegent's leadership position in the mobile TV market is driven by growing consumer demand in Asia, Latin America, the Middle East, Eastern Europe and Africa. This rapid uptake confirms that the free-to-air mobile TV business model is one that appeals to consumers globally and can be used as a blueprint for driving mass-market adoption. Analyst firm In-Stat expects the analog mobile TV handset market to experience a six-fold increase over the next four years to 300 million units.

In tandem with Sheng's appointment, Dr. Weijie Yun, the driving force behind Telegent since co-founding the company with Sheng in 2004, will take up Sheng's prior post of executive Chairman of the Board and carry operational responsibility for key strategic initiatives.

About Telegent Systems

Telegent Systems is a leading fabless CMOS semiconductor company providing high performance, single-chip solutions enabling free-to-air and subscription mobile TV in mobile handsets, laptops and netbooks, and other portable devices. Telegent's solutions make television mobile, delivering both analog and digital broadcast reception with high sensitivity and picture quality in mobile and portable environments, ultra-low power consumption and the highest integration simplifying device design and manufacture. For more information, visit www.telegent.com.

Source: Telegent Systems

CONTACT: Diana Jovin, VP Corporate Marketing, Telegent Systems,
+1-408-990-7092, djovin@telegent.com; Michael Lindenberg, BOCA Communications,
+1-415-531-1449, michael@bocacommunications.com; Matt Humphries, Babel PR,
(+44) 207 434 5550, telegent@babelpr.com

Web Site: http://www.telegent.com/

-------
Profile: intent