PEOPLE.com Adds TV Listings Through Partnership With Zap2it

PEOPLE.com Adds TV Listings Through Partnership With Zap2it

PEOPLE.com Enhances Its Breaking News & Features Pages, Celebrity Central Database With Zap2it's TV Listings and Grid Plus: NBC is Exclusive Launch Sponsor of TV Listings Launched on PEOPLE.com

NEW YORK, Sept. 29 /PRNewswire/ -- People.com, the leading celebrity news site, is now offering its 7 million monthly unique users (Source: Comscore Media Metrix, August 2009) full TV listings of upcoming TV appearances by the celebrities featured in its breaking news and feature stories, and on People.com's Celebrity Central database. These new enhancements, which launched today and are sponsored exclusively by NBC, are the result of a partnership between People.com and Tribune Media Services' Zap2it, the leading provider of TV, movie and celebrity information to media companies and entertainment fans.

Contextual Integration of TV Listings in Breaking News Stories

By highlighting two TV listings (when available) at the end of each breaking news and feature story, People.com will keep its visitors up-to-date on when to tune in or set their DVRs to catch TV appearances by their favorite celebrities. Programming covered includes daytime and late-night talk shows, morning news programs, movies airing on television, guest spots on series and episodic TV shows. People.com has also added links to its Celebrity Central database, including an additional two weeks of scheduled TV appearances by each celebrity listed. Additionally, the site has launched a full TV Listings grid powered by Zap2it to provide fans a comprehensive schedule of what to watch and where to see their favorite celebrities on TV day and night. NBC is the exclusive sponsor of the launch, which is timed to coincide with the Fall TV season.

"People.com continually looks for new and innovative ways to enhance and expand our content for entertainment fans," says Mark Golin, editor of People.com. "Adding TV Listings from Zap2it reinforces People.com's leadership position as the leading destination for all news and information on celebrities."

"There couldn't be more perfectly matched partners than People.com, the hands-down leader in celebrity news, and Zap2it, whose mission is to connect fans with their favorite TV shows, movies and celebrities," said Rebecca Baldwin, General Manager of Zap2it. "By providing info on upcoming celebrity appearances on TV, we are helping fans stay up-to-date on the celebs they're following closely online."

About People.com

People.com is the premier web destination for the latest celebrity news, photos, style, video and more. With up-to-the-minute reporting, People.com's content is 95% original, distinguishing itself from the weekly issue of PEOPLE. At the same time, People.com's dedicated team of editors, reporters and writers work closely with the magazine's staff and correspondents across the globe. People.com is continuously recognized for breaking the biggest and most talked about celebrity news stories.

About Zap2it

Zap2it.com is the go-to destination for more than 5 million TV and Movie fans who want to stay connected to popular shows, films, events, celebrities, and other fans. Zap2it is a service of Tribune Media Services, a division of Tribune Company. For more information about Zap2it, visit Zap2it.com/mediakit.

Contacts
PEOPLE: Claudia DiRomualdo, 212-522-3502, claudia_diromualdo@peoplemag.com
Zap2it: Mark Yamada, 213-237-2143, myamada@zap2it.com

Source: Zap2it

CONTACT: Claudia DiRomualdo, +1-212-522-3502,
claudia_diromualdo@peoplemag.com, for PEOPLE; or Mark Yamada, +1-213-237-2143,
myamada@zap2it.com, for Zap2it

Web Site: http://www.people.com/

-------
Profile: intent