Campus MovieFest and AT&T Kick Off Annual Student Filmmaking Tour

Campus MovieFest and AT&T Kick Off Annual Student Filmmaking Tour

World's Largest Student Film Festival Offers Movie-Making Opportunities To More Than 800,000 College Students

ATLANTA and DALLAS, Sept. 28 /PRNewswire-FirstCall/ -- Campus MovieFest (CMF), the world's largest student film festival, and presenting sponsor AT&T* announced today the recent launch of CMF's 2009-2010 World Tour. In its ninth year, Campus MovieFest gives college students everything they need to create original short films on any topic, competing for exposure, cash, and other prizes totaling more than $400,000.

This year CMF will tour more than 50 colleges and universities, CMF grand finales, and top film festivals around the world. Past participants have included first-time filmmakers as well as aspiring professionals.

"We've had an amazing journey since starting CMF as students. Working together with AT&T, we're making this year without a doubt the biggest CMF tour yet, providing masses of students with unforgettable experiences, exposure, and opportunities," said David Roemer, Co-Founder of Campus MovieFest.

"Each year, Campus MovieFest provides a great stage for us to showcase some of our most popular products and services, including our latest Samsung Quick Messaging phones, while providing a vehicle for these talented students to share their unique stories with a global audience," said Mimi Chan, director, Youth Marketing AT&T Mobility and Consumer Markets.

Contest Details

Student teams from participating colleges and universities who sign up for Campus MovieFest will have one week to create their own five-minute films on any topic. Competing student teams will be given access to 24/7 support from CMF and will be provided AT&T mobile phones, Apple computers and Panasonic HD camcorders to use for one week, free of charge.

Entries are judged by a panel of students and staff from each school, with the top 16 movies shown at each school's red carpet finale. Top movies from each school, including AT&T Wild Card Picks selected by text voting, move on to their CMF Regional Grand Finale, followed by the CMF International Grand Finale at Paramount Studios in June 2010.

Awards are also given for winners of special categories, such as the Social Justice category that encourages short movies about solutions to help eliminate domestic inequality, with $20,000 in cash grants for winners from The Elfenworks Foundation. AT&T also presents a Golden Mobile Award for students using groundbreaking AT&T technology in innovative ways in their movies.

AT&T Prizes

The top movies from the festival will be shown exclusively on AT&T handsets via AT&T's CV mobile video platform. Text MOVIES to 41234 for more details.

Additionally, AT&T is sponsoring a unique sweepstakes that gives CMF participants the chance to attend one of the world's top film festivals and interview a famous director or producer, as well as other prizes. A sweepstakes winner from three regions of the country - Western, Southern and Northern - will win a trip for two to a leading film festival: Sundance, Tribeca or Cannes, based on region.

For a complete list of sweepstakes prizes, rules and alternative ways to enter, visit the "Mobile" section of the Campus MovieFest website -- www.campusmoviefest.com.

Additional Contest Content
Other AT&T-CMF offerings include:
-- CMF Messaging Calendar designed to keep film lovers updated on the
latest CMF news directly on their mobile phones. To opt-in to receive
the CMF Messaging Calendar, text INFO to 41234.

-- Another sweepstakes open to the broader CMF audience will give fans a
chance to win an AT&T prize pack including cash, an Apple MacBook Pro,
AT&T Samsung phones, and AT&T gift cards, by simply texting WIN to
41234. More details can be found at www.campusmoviefest.com, "Mobile"
section.

Message & data rates may apply. Full terms and conditions can be accessed at campusmoviefest.com.

For more information on the Campus MovieFest 2009-2010 World Tour, including participating schools and tour schedule, visit www.campusmoviefest.com.

ePrize, LLC, One ePrize Drive, Pleasant Ridge, MI 48069, is the administrator of the sweepstakes.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Campus MovieFest

Campus MovieFest (CMF), the world's largest student film festival and a premier outlet for the next generation of filmmakers, began nine years ago when four students at Emory University provided fellow students with everything they needed -- including camcorders and Apple laptops -- to make movies in one week. Since then, more than 250,000 students have told their stories on the big screen, receiving all the necessary technology and training for free thanks to corporate partners and schools.

During this year's tour, students will participate in over fifty events, earning $400,000 in prizes and the chance to see their movies on the big screen at school red carpet finales and regional grand finales, in addition to showcases on AT&T phones and in-flight on Virgin America. The events culminate at the CMF International Grand Finale at Paramount Studios in June 2010. Check out more info, and all the movies ever created during CMF, at campusmoviefest.com.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates - AT&T operating companies - are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T |DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE® magazine's list of the World's Most Admired Companies.

Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/. This AT&T news release and other announcements are available at http://www.att.com/newsroom and as part of an RSS feed at www.att.com/rss. Or follow our news on Twitter at @ATTNews. Find us on Facebook at www.Facebook.com/ATT to discover more about our consumer and wireless services or at www.facebook.com/ATTSmallBiz to discover more about our small business services.

© 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies.

Source: AT&T Inc.

CONTACT: Jessica Reynoso of Campus MovieFest, +1-404-939-3619,
media@campusmoviefest.com; or Kelleigh Beal of AT&T, +1-404-986-1812,
kelleigh.beal@att.com

Web Site: http://www.att.com/
http://www.campusmoviefest.com/

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