Artificial Life Launches BMW F1 Team Racing Game

Artificial Life Launches BMW F1 Team Racing Game

Gamers can Win Authentic Race Car Components and Models

LOS ANGELES and HONG KONG, Sept. 21 /PRNewswire-Asia-FirstCall/ -- Artificial Life, Inc., (OTC BB: ALIF), ( http://www.artificial-life.com/ ), today announced the launch of the BMW Sauber F1 Team Racing 09 game on the iPhone and iPod touch platform, retailing at a launch price of USD 1.99. This is the second collaboration between BMW and Artificial Life developing iPhone applications.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090921/HKM007 )

Artificial Life's first racing title features the current BMW Sauber F1 Team for the 2009 season. The game allows players to compete around the world as either Nick Heidfeld or Robert Kubica, racing on 8 challenging tracks in a variety of racing conditions. In order to create a realistic professional racing experience, players can fine-tune their cars by adjusting ride height, wing placement, tire type and fuel grade.

To utilize the latest iPhone OS 3.0 features, an upgrade package will be available for in app purchase, offering two new challenges and an additional game mode.

Game Features:

-- Exquisitely-Crafted 3D Courses
* Speed down 8 heart-pounding courses around the world starting with
China, Japan, England, Germany, and more locations which can be
unlocked!
-- Professional Customization
* Customize and fine-tune the race car using Car Configuration options
* Customizable racing options include weather conditions, game modes,
levels of difficulty, and more!
-- Various Game Modes
* Set world record lap times in the Professional Mode
* Driving in different weather conditions
* Push players to the limit to earn 10 prestigious trophies in the
Championship Mode
* Race behind the scenes choosing speed and configuration settings in
the unique Engineer Mode, which is available for in app purchase
along with two intriguing challenges for USD 99 cents
-- Unique Challenges
* Donut - Go wild and create the world's most extreme donuts!
* Pit Stop - Be a part of the fastest pit crew in the world in a pit
stop challenge that requires both speed and logic to master
-- Social Networking
* Become the World Champion ranked in the online leaderboard and
compete with friends through Facebook Connect

For more details about the BMW Sauber F1 Team Racing 09 iPhone game, please visit: http://www.bmw-sauber-f1.com/ or http://www.botme.com/ . The game is now live on the Apple App Store and is available for purchase at: http://itunes.com/app/bmwsauberf1teamracing09

Artificial Life will hold a virtual race contest for the BMW Sauber F1 Team Racing 09 game. Players will be able to upload the records of their cumulative best laps and the top contestants will be awarded with premium prizes sponsored by BMW Sauber. Prizes will include a wide variety of official race car components and authentic racing accessories of the drivers. Details of the contest will soon be announced at http://www.botme.com/bmwf1race . Since it has recently been announced that BMW Sauber is withdrawing from Formula 1 after this year's season, this is a very unique opportunity for players to win these very exclusive and rare collector's items. Though BMW Sauber will no longer race in Formula 1, the racing experience will live on virtually in this game.

"The BMW F1 engagement is a perfect fit for a game application for the iPhone and iPod touch. The outstanding capabilities of the Apple devices allow us to achieve an exciting level of uniqueness in the game. Players will be able to customize their individual races. Authenticity is a core feature of the game. All the game details, including our drivers and racing cars, are based on the real BMW Sauber F1 Team. All of these attributes, combined with the challenging racing tracks and adjustable weather conditions, will create a unique and thrilling virtual experience, which will be loved by all gamers," said Uwe Dreher, Head of BMW Motorsport Marketing.

"We are excited about this game. It is definitely one of the best racing games out there for the iPhone. Among other cool features such as the special donut driving option, we simulate bad weather condition driving and have even put in a simulation of the new KERS power enhancer for the BMW F1 car! We would once again like to thank BMW for their generous support and are pleased to have had the opportunity to work together with them on both the previous BMW Z4 Experience and now the BMW Sauber F1 Team Racing 09 project. We hope BMW Sauber fans will enjoy the supreme racing experience that this premium title brings," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

(iPod is a trademark of Apple Inc., registered in the US and other countries. iPhone is a trademark of Apple Inc. App Store is a service mark of Apple Inc. Facebook(R) is a registered trademark of Facebook Inc.)

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB: ALIF) is a public U.S. corporation headquartered in Los Angeles, with its production center in Hong Kong and additional offices in Berlin (EMEA headquarter) and Tokyo. As a leading, full- service provider of mobile broadband 3G technology, mobile participation TV, mobile gaming, content and business applications, Artificial Life provides 2D and 3D multi- and single- player rich-media applications for 3G, 3.5G and 4G network-enabled mobile phones. Recognized internationally for outstanding content quality and technology, Artificial Life transcends traditional modes of mobile communications and interactive gaming. For more information, please visit http://www.artificial-life.com/ or the company's m-commerce portal at http://www.botme.com/ .

Forward-Looking Statements:

This press release contains "forward-looking statements" within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. Such forward-looking statements include, without limitation, statements regarding our future results of operations, financial condition and business prospects. In some cases, you can identify forward-looking statements by terminology such as "may", "will", "should", "expect", "intend", "plan", "anticipate", "believe", "estimate", "predict", "potential", "continue" or the negative of these terms or other comparable terminology. Although such statements are based on our own information and information from other sources we believe to be reliable, you should not place undue reliance on them. These statements involve risks and uncertainties, and actual market trends or our actual results of operations, financial condition or business prospects may differ materially from those expressed or implied in these forward looking statements for a variety of reasons. Potential risks and uncertainties include, but are not limited to, our ability to obtain additional funding to operate and grow our business; the unproven potential of our mobile gaming business model; changing consumer preferences and uncertainty of market acceptance of our products; timely adoption and availability of 3G mobile technology; market acceptance for use of mobile handheld devices to play the interactive games; unpredictable mobile game development schedules; our reliance on a relatively small number of brands; our ability to license brands from others; our dependence upon resellers and telecommunication carriers and operators to distribute our products; our ability to successfully develop, introduce, and sell new or enhanced products in a timely manner; and the timing of new product announcements or introductions by us or by our competitors. For additional discussion of these risks and uncertainties and other factors, please see the documents we file from time to time with the Securities and Exchange Commission, including our Annual Report on Form 10-KSB filed on February 9, 2009. We assume no obligation to update any forward-looking statements, which apply only as of the date of this press release.

Artificial Life PR & IR Contact:
Annie Lau
Tel: +852-3102-2800
Email: ir@artificial-life.com

Photo: http://www.newscom.com/cgi-bin/prnh/20090921/HKM007
PR Newswire Photo Desk, photodesk@prnewswire.com
Source: Artificial Life, Inc.

CONTACT: Artificial Life PR & IR Contact: Annie Lau, +852-3102-2800,
ir@artificial-life.com

Web site: http://www.artificial-life.com/
http://www.bmw-sauber-f1.com/
http://www.botme.com/
http://www.botme.com/bmwf1race
http://itunes.com/app/bmwsauberf1teamracing09

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