Ad Shop Wins Gold, Silver for Tecate Light TV Spots, Silver for Tecate Radio Spot

Ad Shop Wins Gold, Silver for Tecate Light TV Spots, Silver for Tecate Radio Spot

In a first for the agency, the Tecate Light team takes the top spots in TV and Tecate gets 2nd place in radio at the 11th annual Advertising Age Hispanic Creative Advertising Awards

MIAMI, Sept. 18 /PRNewswire/ -- Adrenalina, a leading advertising and marketing agency that is part of the MDC Partners network, has been awarded a gold and two silver trophies at the 11th annual Advertising Age Hispanic Creative Advertising Awards in Miami.

In a first for the ad shop, Adrenalina captured the most prestigious award in the television category, winning a gold for best campaign for its Tecate Light "Papas Aguador" spot and winning a silver award in the TV category for Tecate Light's "Papas Medias de Seda" spot.

Both Tecate Light TV spots are part of the 2009 multiplatform campaign mounted in May.

Tecate also picked up a silver award in the radio category for its "Disclaimer" radio spot, which is part of Tecate's 2009 multimedia campaign rolled out in April.

"We don't just make TV, radio ads and billboards, we create emotions that spark conversations in the lives of our consumers every day. Today, thanks to my powerful team-all men and women with caracter-together we celebrate the beginnings of a cultural movement in advertising that realistically portrays the values and perseverance of those who have come here in search of a better life," said Manuel Wernicky, president, chief ideas officer and managing partner, Adrenalina.

Wernicky and Paco Olavarrieta, Adrenalina's chief creative director, accepted the creative award Friday evening (Sept. 18) on behalf of the ad and marketing services shop and the strategic force at Heineken USA led by Carlos Boughton, brand director.

"This groundbreaking campaign, which for the first time acknowledged the impact and contributions that hard working Mexican men with character make every day as part of the American workforce, today recognizes the brilliant creative talent of the hardworking team at Adrenalina," Boughton said Friday night (Sept. 18) when contacted in Las Vegas, where Tecate is headline sponsor of the boxing bout between Floyd Mayweather and Juan Manuel Marquez on Sept. 19 at the MGM Grand.

As the lead agency for Tecate, the win for Adrenalina marks the culmination of a two-year journey with client partner and Tecate brands distributor, Heineken via Cuauhtemoc Moctezuma (CCM), Monterrey, Mexico, to reposition and entrench the brands' respective presence in the marketplace helping to boost sales volume 7.3 percent, per Nielsen Media Research.

Adrenalina recently embarked on its third consecutive creative advertising and marketing programs for Tecate and Tecate Light, with new creative for both expected to roll out in early 2010.

The Advertising Age Hispanic Creative Advertising Awards are awarded in partnership with the Association of Hispanic Advertising Agencies (AHAA) and are considered the premier showcase of Latino creative talent and Hispanic-targeted advertising across all media platforms, including TV, radio, newspaper, magazine, out-of-home, interactive media, direct marketing, integrated multimedia and nontraditional/guerrilla marketing.

Gold, silver and bronze trophies were bestowed to winning ad shops during a gala award ceremony held Friday night (Sept. 18) at the Gusman Center for the Performing Arts, Miami, as part of the AHAA Fall Conference held Sept. 16-18 at the Hyatt Regency Miami.

Prior to the AHAA conference, Adrenalina's Wernicky also picked up a bronze award for the Tecate radio spot "Disclaimer" from Argentina's Festival Iberoamericano de la Publicidad (FIAP) during a U.S. awards ceremony held Wednesday night (Sept. 16) in Miami honoring the best advertising and production in Spanish.

For more information about Adrenalina, send an email to: news@getadrenalina.com.

About Adrenalina

Like the Spanish word for adrenaline, a hormone generated in the human body when we experience emotions, Adrenalina, New York, creates ideas that provoke engagement, experience and emotion between brands and consumers. The agency specializes in media agnostic ideas, breakthrough advertising, digital innovation and grassroots, retail promotional and channel marketing. Adrenalina, a new kind of agency for a new America, is a minority-owned and managed business.

About MDC Partners

MDC Partners is a leading provider of marketing communications services to clients in North America, Europe and Latin America. Through its partnership of entrepreneurial firms it provides advertising, specialized communications and consulting services to leading brands. MDC Partners' philosophy emphasizes the utilization of strategy and creativity to drive growth for its clients. "MDC Partners is the Place Where Great Talent Lives." MDC Partners Class A shares are publicly traded on the NASDAQ under the symbol "MDCA" and on the Toronto Stock Exchange under the symbol "MDZA."

Source: Adrenalina

CONTACT: Della de Lafuente of Adrenalina, +1-212-261-4836

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