The Sunset Strip Expands Consumer Relief Offers

The Sunset Strip Expands Consumer Relief Offers

After Recent Survey Results, The Sunset Strip Will Continue to Offer Economic Stimulus Deals Into September

WEST HOLLYWOOD, Calif., Aug. 20 /PRNewswire/ -- The notorious Sunset Strip, which stretches 1.3 miles through the heart of West Hollywood, is appealing to the needs of its consumers. A recent Los Angeles based survey revealed that while more than 63% of those surveyed have cut back on social spending due to the recession, most of them are still looking for social opportunities that won't break their budget. After the results were shared with members of the Sunset Strip Business Association, the organization decided to expand its own version of an 'economic stimulus package' to offer consumers special offers. The special offers were originally slated for summer only, however after the new survey information was gathered, The Strip has decided to continue their summer promotions into September.

"We offered the specials along The Sunset Strip to give some relief to those hit by the recession. We've seen a great turnout this summer so we will continue our special offers until our annual Music Festival begins September 10," explains Todd Steadman, executive director of the Sunset Strip Business Association.

Overall business has been steady along The Sunset Strip, as six new businesses opened along the boulevard this summer. They also held a ground breaking social media campaign with the first of its kind Tweet Crawl [club crawl + Twitter community]. The event was such a success that The Strip's second Tweet Crawl will be held on September 8.

"We've definitely seen more locals visiting The Strip this summer. Perhaps that's due to the recession and less traveling for those living in the area, but it's been fantastic news for us. We feel we've really been able to re-introduce The Strip to the local residents," Steadman states.

The iconic locale, which is packed with more than 150 clubs, restaurants, shops, hotels and music venues, will continue to offer visitors to The Strip special deals. A few include:

-- The Strip's Summer Happy Hour: Restaurants and bars are offering
specially priced food and drink happy hours. Including $3 beers, $4
cocktails at Rainbow Bar & Grill; $4 cocktails at Talesai; $5 martinis
and $4 appetizers at Mirabelle; half-priced drinks at Saddle Ranch
Chop House and Red Rock; and two-for-one drinks at Cabo Cantina.
-- Twitter Free Access: Follow Sunset Strip establishments, including The
Viper Room, The Roxy Theatre and The Comedy Store, for free tickets
and access to upcoming shows throughout the week.

-- $5 Nights: Find drinks and dishes for $5 and under at venues including
Mirabelle, Red Rock, Viper Room, Tony's Italian Steakhouse, and
Rainbow Bar & Grill.

The Sunset Strip's "consumer relief" offers will run until September 10, 2009- which is the start of the second annual Sunset Strip Music Festival (SSMF) - this year honoring rock icon Ozzy Osbourne and featuring a full-day street festival and performances at the legendary six music venues. As part of the extended offer, Sunset Strip businesses are also offering special deals throughout the weekend of the Sunset Strip Music Festival for festival attendees who show their ticket or pass:

-- Leona Edmiston: Saturday, Sept. 12 street festival attendees may show
their ticket or wristband to receive $50 off any current collection
frocks.
-- Gordon Ramsay at The London West Hollywood: Festival attendees may
enjoy a "Sunset Menu" with all items priced at $10.20. Valid Sept.
10-12.
-- House of Blues Restaurant: Receive a complimentary appetizer when an
entree is ordered. Valid Sept. 10-12.
-- RH Restaurant & Bar: Savory appetizers specially priced at $8 each
will be available all weekend long (September 10-13), from 5 to 7 pm.
After a late night of closing festival performances, anyone extending
that post-concert buzz over Sunday Brunch at RH will enjoy a
complimentary signature Bloody Mary or Mimosa.
-- The Standard: Two favorites will be offered at special rates for
festival-goers. Adult Milkshakes (milkshakes with different types of
alcohol) for $7 and signature Standard Double Dogs (Neiman Ranch hot
dogs with special fixings) for $3. Valid Saturday, Sept. 12.
-- Ketchup: Ketchup will offer festival attendees one complimentary
dessert, per two entrees purchased. Valid Thursday, Sept. 10 -
Saturday, Sept. 12.

-- The Comedy Store: Will offer all SSMF attendees free access to their
shows Sept. 10-12. Must be ages 21 and older. And drink specials for
festival goers at their front bar.

For more information about The Sunset Strip Summer promotion campaign running through August 31, please visit www.thesunsetstrip.com/summer.

About The Sunset Strip:

The Sunset Strip is a 1.3 mile stretch along Sunset Boulevard that runs through the heart of West Hollywood. From its beginning as an unregulated "strip" of land along Sunset Boulevard outside Los Angeles' city limits, The Sunset Strip has served as a notorious entertainment destination for celebrities, tourists and California residents. It is an iconic locale where fashion, music, architecture and a unique history combine. The Sunset Strip has birthed countless music and entertainment careers, and it continues to blaze its own path as leading destination with a vibrant and entertaining landscape made up of more than 150 restaurants, shops, nightclubs and hotels. The Sunset Strip became part of the City of West Hollywood when it was incorporated in 1984. For more information about The Sunset Strip, please visit www.thesunsetstrip.com

Source: Sunset Strip Business Association

CONTACT: Krysty O'Quinn Ronchetti of SJ Communications, +1-818-881-3889,
Krysty@sjcommunications.com; or Todd Steadman, Executive Director of SSBA,
+1-310-659-7368, Steadman@thesunsetstrip.com

Web Site: http://www.thesunsetstrip.com/

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