Matrex Exhibits Introduces PerspectivesTV, Event Marketing Industry's First Web Video Channel

Matrex Exhibits Introduces PerspectivesTV, Event Marketing Industry's First Web Video Channel

New video series will feature interviews with industry thought leaders

ADDISON, Ill., Aug. 10 /PRNewswire/ -- Matrex Exhibits today launched PerspectivesTV, the first web video series featuring exhibit and event marketing industry experts. Airing on the Matrex website, www.matrexhibits.com, the interview format features one guest per 20-minute episode hosted by Matrex President, Chris Kappes.

In PerspectivesTV's launch today, Kappes interviews Jim Hasl, founder and managing partner of Seismic Marketing, the consultancy that specializes in executive-level engagements to produce integrated marketing strategies and programs. Among his many achievements, Hasl was the chief architect behind IBM's global tradeshow consolidation, during which he directed 200 IBM event professionals, 120 agency staff and an annual budget of more than $200 million. At IBM, Hasl was a lead member of the marketing team that designed and executed the most successful marketing campaign in the company's history.

"Jim's extensive and high-level business experience makes him just a terrific guest," said Kappes. "In our conversation, we talk about how organizations can improve their marketing methodology to boost ROI. No matter what industry you're in, exhibit and event professionals will find Jim's comments insightful and directional in today's challenging marketing environment."

Other guests on the roster of interviewees for the first several episodes of PerspectivesTV include: Dave Sherman, one of the event industry's Top 40 under 40 named by ExhibitCity News, and leader of PerformanceScience, a think-tank of interactive and social scientists that deliver brand education interactive tools and technologies; Jane Gentry, sales and motivational speaker, and producer of the industry's first and only exhibit staff engagement workshop entitled "Minutes Mastery"; and Parker Geiger, internationally recognized image consultant who works with companies to align exhibit and event staff with brand and exhibit presentations.

"PerspectivesTV gives us the opportunity to hear and share what's current and vital to our industry and to our clients," said Kappes. "Its launch is an important element of the Matrex roadmap to be an industry thought leader and innovator."

Matrex creates 3-D brand environments and solutions that deliver quantifiable results backed by the industry's ONLY performance guarantee. The organization serves 50 blue-chip clients and is the nation's largest woman-owned exhibit and tradeshow services company. For more information visit: www.matrexhibits.com.

Source: Matrex Exhibits

CONTACT: Morgan Fencl of Matrex Exhibits, +1-630-628-3802,
Morganf@matrexhibits.com

Web Site: http://www.matrexhibits.com/

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