Fundacion Azteca America Launches Multimedia Education Campaign 'Educacion: Es Tu Futuro!'

Fundacion Azteca America Launches Multimedia Education Campaign 'Educacion: Es Tu Futuro!'

Broadcast, Internet and Print Campaign Mirrors White House Efforts to Support Education on a National Level With an Increased Focus on Minority At-Risk Groups

WASHINGTON D.C., Aug. 17 /PRNewswire/ -- Fundacion Azteca America is pleased to announce the official launch of its education campaign entitled "Educacion : Es tu futuro!" (Education: It's Your Future!).

The effort is part of a series of initiatives spearheaded by Grupo Salinas Founder and Chairman Ricardo B. Salinas to support education throughout the Americas.

The campaign includes public service announcements featuring top Azteca entertainment personalities broadcast on Azteca America Network. It also includes a web-based campaign that can be accessed at www.fundacionaztecaamerica.org, and print material that will be distributed through the network of over 60 local stations of Azteca America through the country and participating partners.

The focus of the campaign is based on three primary goals: 1) Decrease school dropout rates, 2) Foment more interest in the community for higher education and 3) Instill the necessity and benefits of closer parental involvement since birth in the education process.

"Our education campaign is the result of a consultative process of key legislative members of our community and non-governmental experts," said Luis J. Echarte, Chairman of Fundacion Azteca America and Azteca America Network. "As a parallel effort to the White House initiatives on education, our goal is to maintain education at the forefront of our community. Without education there is no future advance for our community."

A recent study by the Pew Hispanic Center rates education as one of the biggest concerns of Latino families. Nevertheless, Latinos continue to over-index their peers in the general population and the African-American population when it comes to dropout rates and have some of the lowest levels of college graduation rates in the country. One of the goals of the campaign is to emphasize that education starts at birth and continues as a lifelong process.

About Fundacion Azteca America

Fundacion Azteca America is a non-profit organization dedicated to improving the quality of life for members of the Hispanic community currently in the U.S. Fundacion Azteca America, Fundacion Azteca, Azteca America and TV Azteca are companies of Mexican conglomerate Grupo Salinas. For more information, visit www.fundacionaztecaamerica.org.

About Azteca America

Azteca America is the alternative choice in broadcast television for Spanish speaking families residing in the United States. As the fastest-growing Spanish-language network, Azteca America operates in 66 markets nationwide. Azteca America can also be seen on DIRECTV Mas Channel 441 (AZA 441) and DISH Network Channel 825. Wholly owned by Mexican broadcaster TV Azteca, S.A. de C.V., Azteca America has access to the best programming from TV Azteca's three national networks, including a library with over 200,000 hours of original programming and news from local bureaus in 32 Mexican states. The network complements Mexican programming with an innovative line-up of shows from international producers and distributors to ensure the finest programming for Spanish-speaking viewers and unique advertising solutions for partners seeking to reach the most dynamic market in the country.

About Grupo Salinas

Grupo Salinas (www.gruposalinas.com) is a group of dynamic, fast-growing and technologically advanced companies focused on creating shareholder value, contributing to building the middle class of the countries where it operates, and improving society through excellence. Created by Mexican entrepreneur Ricardo B. Salinas (www.ricardosalinas.com), Grupo Salinas operates as a management development and decision forum for the top leaders of member companies TV Azteca (www.irtvazteca.com), Azteca America (www.aztecaamerica.com), Grupo Elektra (www.grupoelektra.com.mx), Banco Azteca (www.bancoazteca.com.mx), Afore Azteca (www.aforeazteca.com.mx), Seguros Azteca (www.segurosazteca.com.mx), and Grupo Iusacell (www.iusacell.com). Each of the Grupo Salinas companies operates independently with its own management, board of directors and shareholders. Grupo Salinas has no equity holdings. However, member companies share a common vision, values and strategies for achieving rapid growth, superior results and world-class performance.

Source: Fundacion Azteca America; Azteca America; Grupo Salinas

CONTACT: Daniel McCosh, 011-52-55-1720-0059, dmccosh@gruposalinas.com

Web Site: http://www.fundacionaztecaamerica.org/

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