Cato Fashions Awarded Three Bronze Telly Awards

Cato Fashions Awarded Three Bronze Telly Awards

CHARLOTTE, N.C., Aug. 4 /PRNewswire-FirstCall/ -- The Cato Corporation (NYSE:CTR) was recently awarded three bronze 2009 Telly Awards, one for each of their Spring, Summer and Holiday 2008 TV branding campaigns.

The Telly Awards are one of the most prestigious awards in advertising and video/film production, recognizing the very best in television commercials and programs. The 2009 Telly Awards received over 13,000 entries from 50 states and 30 countries, of which less than 1,300 received awards at either the silver or bronze levels.

To maintain brand identity for Cato, each TV spot in the 2008 campaign features the same model and custom music score. In each spot, the model showcases three different outfits. Her fashion style and beauty brings everything around her to life - spring's garden flowers, the summer farmers market and holiday festivities.

The Cato Corporation's positioning strategy was to build brand awareness among women with active lifestyles who are looking to have all of their fashion needs met in one store. The campaign focused on communicating fashion, quality and selection to the targeted female audience.

The 2008 Cato Fashions branding campaign was created by Barber Martin Agency, of Richmond, Virginia, the company's agency of record for ten years, and production company Park Group with director, Kevin Emmons.

The Cato Corporation is a leading specialty retailer of value-priced women's fashion apparel operating two divisions, "Cato" and "It's Fashion" with more than 1,200 stores in 31 states. The Company's Cato division offers exclusive merchandise with fashion and quality comparable to mall specialty stores at low prices every day. The It's Fashion division offers fashion with a focus on the latest trendy styles and nationally recognized urban brands for the entire family at low prices every day. Additional information on The Cato Corporation is available at www.catocorp.com.

Source: The Cato Corporation

CONTACT: John R. Howe, Executive Vice President, Chief Financial
Officer, The Cato Corporation, +1-704-551-7315

Web Site: http://www.catocorp.com/

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