Aflac Launches 'Soccer' - Its Eighth New Television Ad for 2009

Aflac Launches 'Soccer' - Its Eighth New Television Ad for 2009

National Campaign Focuses on Family and Financial Security

COLUMBUS, Ga., Aug. 24 /PRNewswire/ -- Aflac today unveiled its eighth new television commercial of 2009, titled "Soccer." This commercial showcases the Aflac Duck as the web-footed star of the team, who helps provide a solid defense against unexpected medical bills. "Soccer" will debut on August 24, running nationally on CBS, ABC, FOX, NBC, CNN, CNBC, Discover Channel, USA, Headline News and the History Channel.

"Soccer" presents two mothers, one of whom is using crutches, chatting about insurance while watching their kids play soccer. Soaring acrobatically in and out of frame, the Aflac Duck protects the mothers from harm while letting them know that it is Aflac that pays cash when someone is sick or hurt.

After bending one like Beckham to score a gravity-defying goal, the Aflac Duck celebrates with a victory dance while singing "Aflac, Aflac, Aflaaaac," much to the surprise of one familiar fan.

"Aflac protects families during uncertain times and 'Soccer' drives that point home in a way that will resonate with consumers," Jeff Charney, Aflac senior vice president and chief marketing officer (CMO) said. "We combined the classic family activity -- the Saturday morning soccer game -- with the Aflac Duck's unmatched brand of humor, to effectively remind people that Aflac has you under our wing."

This is the 46th commercial starring the Aflac Duck and marks the first time Aflac has introduced eight television ads in a single year. The corporate spokesduck is a well-known fundraiser for pediatric cancer-related causes and was named to the Advertising Walk of Fame in 2004. On January 1, 2010, the Aflac Duck will mark its 10th birthday as the company celebrates its 55th year serving American consumers.

About Aflac

For more than 50 years, Aflac products have given policyholders the opportunity to direct cash where it is needed most when a life-interrupting medical event causes financial challenges. As the number one provider of guaranteed-renewable insurance in the United States and the number one insurance company in terms of individual insurance policies in force in Japan, Aflac insurance products provide protection to more than 40 million people worldwide. In 2009, Aflac was recognized by Ethisphere magazine as one of the World's Most Ethical Companies for the third consecutive year and was also named by the Reputation Institute as the Most Reputable Company in the Global Insurance Industry for the second consecutive year. In 2009 Fortune magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the eleventh consecutive year. Fortune magazine also ranked Aflac No. 1 on its global list of America's Most Admired Companies in the Life and Health Insurance category. Aflac appears on Hispanic Enterprise magazine's list of the 50 Best Companies for Supplier Diversity and on Black Enterprise magazine's list of the 40 Best Companies for Diversity. Aflac was also named by Forbes magazine as America's Best-Managed Company in the Insurance category. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com.

Media Contacts: Analyst and Investment Contact:
Laura Kane Kenneth S. Janke Jr.
Aflac Incorporated Aflac Incorporated
706.596.3493 1.800.235.2667, Option 3; Fax: 706.324.6330
lkane@aflac.comkjanke@aflac.com

Jon A. Sullivan
Aflac Incorporated
706.763.4813
jsullivan@aflac.com

(Logo: http://www.newscom.com/cgi-bin/prnh/20090422/CL03654LOGO)

Photo: http://www.newscom.com/cgi-bin/prnh/20090422/CL03654LOGO
Source: Aflac

CONTACT: Media Contact, Laura Kane, +1-706-596-3493, lkane@aflac.com, or
Jon A. Sullivan, +1-706-763-4813, jsullivan@aflac.com, Analyst and Investment
Contact, Kenneth S. Janke Jr., 1-800-235-2667, Option 3; Fax: +1-706-324-6330,
kjanke@aflac.com, all of Aflac Incorporated

Web Site: http://www.aflac.com/

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