Zaldiva Inc. Enhancing Franchise Model with Streaming In-Store Concerts

Zaldiva Inc. Enhancing Franchise Model with Streaming In-Store Concerts

Company opening up additional potential revenue streams with multi-media entertainment technology

FORT LAUDERDALE, Fla., July 21 /PRNewswire-FirstCall/ -- Zaldiva, Inc., A Florida Corporation (BULLETIN BOARD: ZLDV) , (Xetra/Frankfurt Exchange: UZ8) and a leader in Pop Culture collectibles, comic books, memorabilia and auctions headquartered in Fort Lauderdale announced today that it has invested in the technology and equipment necessary to show live and taped music concerts in-store.

One of the primary marketing objectives of any retail establishment is to increase foot traffic and keep potential customers in the store for as long as possible. Given the competition in the comic and collectible industry, Zaldiva feels that by enhancing the in-store experience, showing this type of entertainment on location, will make the retail store the "place to be" for the comic and memorabilia buyer. It also creates additional opportunities to produce revenue by charging for advertising and sponsorships. Banners & animated advertisements will be sold for particular areas around the store & in the video feeds.

"Comic book and memorabilia buyers, while ranging in demographics like age and income all seem to be in tune with what is most popular and trendy," said Nicole Leigh, President of Zaldiva. "There is also a direct correlation between movies and comics to music. Our customers love today's music and are often concert-goers. By having concerts at our locations, we feel we will not only increase the attractiveness of our stores, but also keep buyers in our stores longer so they will be exposed to all of our products, not just those they come in to purchase."

The company will be showing concerts as well as other unique and eye-catching forms of entertainment continually streaming on site. This enhancement is expected to make the 331 East Commercial Blvd location one of a kind, and an extension of the creation of a "Zaldiva" culture; further setting it apart from other "average" or "normal" retailers in its, or any other genre.

"While we are excited about the present success of our business we are always looking for ways to enhance our franchise model," added Leigh. "We know that in the early stages of developing our franchise the quality of the store, the 'strategy' for marketing and the layout is critical to our long term success."

For advertising, sponsorship and merger opportunities please call 954-938-4133.

About Zaldiva

Zaldiva is a distribution system unique to the specialty retail industry, focusing its product orientation on the comics and collectibles genre. The company combines a highly visible brick and mortar location in Ft. Lauderdale, Florida and an e-commerce website and portal (www.Zaldiva.com) which operates in conjunction with a series of ancillary websites in addition to its full auction house capabilities. Zaldiva's current collection, available electronically of classic, pop-culture and modern memorabilia can be seen at www.Zaldiva.com.

Certain statements in this news release may contain forward-looking information within the meaning of Rule 175 under the Securities Act of 1933 and Rule 3b-6 under the Securities Exchange Act of 1934, and are subject to the safe harbor created by those rules. All statements, other than statements of fact, included in this release, including, without limitation, statements regarding potential future plans and objectives of the Company, are forward-looking statements that involve risks and uncertainties. There can be no assurance that such statements will prove to be accurate and actual results and future events could differ materially from those anticipated in such statements.

Source: Zaldiva, Inc.

CONTACT: International Monetary, MB Riley, Investor Relations Contact,
Office: +1-949-200-4601 ; Fax: +1-949-334-4601

Web Site: http://www.zaldiva.com/

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