IndoorDIRECT Signs Agreement With MLB Network

IndoorDIRECT Signs Agreement With MLB Network

TheBITE Network is the First Digital Out-of-Home Television Network To Feature Major League Baseball Content

DALLAS, July 9 /PRNewswire/ -- IndoorDIRECT, which has built the leading television network exclusively for quick-service and fast-casual restaurant chains across the nation, has signed a content and advertising agreement with the MLB Network to bring professional baseball coverage to its programming. IndoorDIRECT is the first digital out-of-home television network to feature this leading sports content owner.

"We highly value the loyal fan base this sport's entity brings to theBITE Network," said Steven Justman, President of Entertainment, Marketing & Sales of indoorDIRECT. TheBITE Network is the name of indoorDIRECT's entertaining programming shown in restaurant locations.

"The League understands that large numbers of baseball fans visit quick-service and fast-casual restaurant locations each week and are actively engaged with theBITE Network's content and advertising messages," Justman said.

MLB Network is supplying theBITE Network with content that includes behind-the-scenes footage, special player interviews and promotions for other MLB Network programs through theBITE Network.

"Airing MLB Network content on theBITE Network is a strong complement to our business objectives," said Tony Petitti, CEO of the MLB Network. "This partnership will allow us to continue to broaden our audience through a new digital channel and further engage and inform MLB fans."

The MLB Network

MLB Network launched on January 1, 2009 as the largest debut in cable television history and is currently available in approximately 53 million cable and satellite homes. With live games, original programming, highlights, classic games, and coverage of baseball events, MLB Network is the ultimate television destination for baseball fans. For more information, go to mlbnetwork.com.

About theBITE Network

IndoorDIRECT creates and produces theBITE Network, which airs on its LCD screens in restaurant dining rooms, providing advertisers with national reach to a highly receptive audience. TheBITE features entertaining and customizable content about sports, TV, movies, music, news, technology, lifestyle and family/kids topics from leading content owners such as CBS, Disney Studios, E! Network, MTV, NFL Network, Turner Network and Universal Studios. TheBITE also features scrolling text with breaking news, sports updates and local time and weather. Catch the latest from theBITE at www.thebitenetwork.com/STREAM.

About indoorDIRECT

IndoorDIRECT is a powerful digital out-of-home media company providing entertainment content to high-volume quick-service and fast-casual restaurant chains across the nation. IndoorDIRECT created theBITE Network -- a combination of entertainment content and advertising tailored to reach the millions of Americans who visit quick-service and fast-casual restaurant chains every month. IndoorDIRECT LCD screens are located in restaurant dining rooms, as well as a promotional board at the point-of-purchase to highlight featured menu items. The promotional network has shown proven results that about 40 percent of the customers are influenced. The company is privately held and has its headquarters in Dallas. More information is available at www.indoordirect.com.

Source: IndoorDIRECT

CONTACT: Brandon Smulyan, +1-469-375-0258, Bsmulyan@webershandwick.com,
for IndoorDIRECT

Web Site: http://www.indoordirect.com/

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