BET Goes 'INSIDE DTP'

BET Goes 'INSIDE DTP'

The Brand New Docu-Reality Series Reveals the World of Atlanta's Music Scene and The Music Empire of DTP and Its Founders, Chris "Ludacris" Bridges, Chaka Zulu and Jeff Dixon

PASADENA, Calif., July 30 /PRNewswire/ -- INSIDE DTP, premiering Tuesday, October 27, at 10:30 p.m.*, offers a behind-the-scenes look at the Atlanta music scene and the powerhouse record company DTP founded by Chris "Ludacris" Bridges, Chaka Zulu and Jeff Dixon.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070716/BETNETWORKSLOGO )

INSIDE DTP is a docu-reality series that takes an inside look at the glamorous, high-stakes world of record label Disturbing Tha Peace, also known as DTP. The record company took the music world by storm in the 1990s with hundreds of millions of dollars in sales, celebrity endorsements and global appeal. DTP showed the world that hip-hop was a lifestyle, not just music. In recent years, however, the climate of the music industry has changed drastically, and DTP, once a dominant force in hip-hop music, must now find other ways to maintain its level of success - but company founders Chris "Ludacris" Bridges, Chaka Zulu and Jeff Dixon are not about to lose. DTP is ready to reinvent and resuscitate the entire music industry as they demonstrate how true family bonds, loyalty and innovation will help their company excel in this hyper-competitive industry.

Viewers will not only see the challenging process of developing an album from concept to retail, but they'll also meet a broad cast of characters driven by a competitive spirit and a drive to succeed.

The executive producers of INSIDE DTP are James DuBose of DuBose Entertainment and Chris "Ludacris" Bridges, Chaka Zulu and Jeff Dixon - all of Disturbing Tha Peace Entertainment.

Viewers can visit www.bet.com/OnTV/BETShows for more information about INSIDE DTP.

*All times ET/PT

About BET Networks

BET Networks, a division of Viacom Inc. (NYSE:VIA)(NYSE:VIA.B), is the nation's leading provider of quality entertainment, music, news and public affairs television programming for the African-American audience. The primary BET channel reaches more than 98 million households and can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa. BET is the dominant African-American consumer brand with a diverse group of business extensions: BET.com, a leading Internet destination for Black entertainment, music, culture, and news; BET Digital Networks - BET J, BET Gospel and BET Hip Hop, attractive alternatives for cutting-edge entertainment tastes; BET Home Entertainment, a collection of BET-branded offerings for the home environment including DVDs and video-on-demand; BET Mobile, which provides ringtones, games and video content for wireless devices; and BET International, which operates BET in the United Kingdom and oversees the extension of BET network programming for global distribution.

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http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: BET Networks

CONTACT: Michelle Clark, +1-212-205-3158, michelle.clark@bet.net; or
Voncella McIntosh, +1-310-481-3732, voncella.mcIntosh@bet.net, both of BET
Networks

Web Site: http://www.bet.com/

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