Simon dTOUR Live(R) Presented by ABC Family Links Teens with Music, Fashion, and Extreme Sports

Simon dTOUR Live(R) Presented by ABC Family Links Teens with Music, Fashion, and Extreme Sports

Free 10-City Concert Series at Simon Malls for Teens This Summer

INDIANAPOLIS, June 29 /PRNewswire-FirstCall/ -- This summer, Simon malls across the country will "take it to the extreme" with BMX bike demos, hot music acts, and interactive games and contests all wrapped into one cool event set to energize teens.

Simon Property Group, Inc. (NYSE:SPG), the country's largest owner, developer, and manager of high quality retail real estate released details on the 2009 Simon dTOUR Live(R), a series of mall concert performances by some of today's hottest up-and-coming bands, including Hoobastank, Shwayze, and Forever the Sickest Kids.

Back for a seventh year, one of the biggest teen mall tours in the country launches July 24 in Los Angeles, with an action sports component new to the event this year. After hitting 11 Simon malls, including four Mills(R) properties, the event will wrap up on August 29 in the Chicago area.

Teens can check out some of the season's latest music stars while exploring exciting extreme sports demos, interactive games, and contests and fashions galore, presented by ABC Family. Participating sponsors include Coca Cola, Samsung, XGames Gear, Universal Studios Home Entertainment's release of Bring It On: Fight to the Finish, Eco-Maniacs, truth(R), the National Crime Prevention Council, and Fox Searchlight Pictures' feature film POST GRAD.

"Simon dTOUR Live(R) has become a 'must' summer event for teens, showcasing an edgy selection of the pop-rock acts that today's teens love most," said Cathi Weiner, senior vice president, Simon Brand Ventures, the business-to-consumer arm of Simon Property Group. "We are thrilled to have ABC Family back for the third year as our presenting sponsor. Our partnership is a perfect fit -- ABC Family viewers turn out for Simon dTOUR Live(R) and at the same time, new teens are exposed to the great programs aimed at their demographic such as 'The Secret Life of the American Teenager,' 'Make It or Break It' and '10 Things I Hate About You'.

This year's musical line-up includes School Boy Humor, Push Play, Hoobastank, Jimmy Robbins, Young Love, Cash Cash, Shwayze, The Cab, and Forever the Sickest Kids.

In addition to the summer sounds, Dave "The Lord" Voelker will headline the XGames BMX Jams tour, three half-hour BMX bike demos and games throughout the day. Voelker, a 22-year veteran of BMX riding, is a multi-year XGames competitor and is considered a BMX legend known for innovative moves and his longtime passion for the sport.

"Simon dTOUR Live(R) has become a full, 360-degree interactive event where sponsors and retailers are able to interact with young people in their element -- hearing their favorite bands live at a Simon property and connecting with other Simon dTOUR Live(R) attendees at Facebook and MySpace," Weiner said.

Sponsors and their planned activities include:

-- ABC Family - ABC Family will give teens the chance to get creative by
designing their own T-shirt or tote bag with different designs and
logos from ABC Family Original Series. Audience members will be
invited on stage to compete against each other in ABC Family charades
and receive lots of great prizes.

-- Coca-Cola - Coca-Cola will give teens the opportunity to try out the
latest games and equipment from Guitar Hero World Tour. Coca-Cola
will also be giving teens the opportunity to enjoy Coca-Cola and
Coca-Cola Zero in special limited edition aluminum contour bottles,
free, while supplies last.

-- Samsung Mobile - Samsung Mobile will showcase its latest mobile phone
lineup, including the Samsung Instinct s30, a feature-packed
touch-screen phone and Samsung Exclaim, a unique dual-slider phone
with QWERTY keyboard. Teens can win prizes by simply playing the
"Follow Your Instinct" stage game or guessing text anagrams. Samsung
Mobile will also have special giveaways and offers for all audience
members.

-- Eco-Maniacs - This teen-focused green game show will engage
participants in a friendly, Jeopardy-style competition among local
high school teams, where they will have the chance to win cash prizes
for themselves and their schools. Eco-Maniacs is designed to get
teens thinking about the environment and encourage them to take an
active role in the future of our planet.

-- Universal Studios Home Entertainment - Featuring daring athletics,
fierce competition, hot young stars and chart-topping music, Bring It
On: Fight to the Finish, starring Christina Milian, will be available
on DVD and Blu-Ray Hi-Def September 1st. Fans of the global hit
cheerleading franchise can show their friends how they "bring it" by
visiting the film's booth to take a fun digital photo that can be
emailed to their friends or posted on their favorite social networking
site. Free promotional items will also be distributed.

-- truth(R) - The truth(R) youth smoking prevention campaign will bring
its "truth" truck rigged with DJ decks and monitors to engage teens
and educate them about tobacco use, hand out educational truth(R)
gear, and use music, games, and interactive activities to spread the
truth(R) message in a subtle and fun way.

-- National Crime Prevention Council - The National Crime Prevention
Council will promote its Circle of Respect campaign, which aims to
change behavior by creating a positive culture of respect in American
society, in all of the places that we live, work, and play.

-- Fox Searchlight Pictures - Fox Searchlight Pictures will be promoting
their upcoming release POST GRAD, starring Alexis Bledel and Zach
Gilford, in theatres Aug 21st. POST GRAD will have a make-over
station where teens can consult with make-up artists and fashion
stylists.

Simon dTOUR Live(R) is the cornerstone of Simon's teen platform, which integrates tailored brand sponsorships with exciting and interactive entertainment, events, and concerts. The program is designed to engage consumers, retailers, and brands with a fully-integrated multi-media experience at the point-of-sale. The program takes place in the summer and leads directly into the back-to-school season - the second-largest shopping time of the year.

Simon will support the 2009 Simon dTOUR Live(R) presented by ABC Family with various integrated marketing, including online, initiatives. Additional information, including the event schedule, is located at www.simondtour.com.

Additional artist information also is available on their respective websites:

Forever The Sickest Kids
http://www.foreverthesickestkids.com/default.asphttp://www.myspace.com/foreverthesickestkids

Shwayze
http://www.shwayze.com/http://www.myspace.com/shwayze

Push Play
http://www.pushplaysite.com/http://www.myspace.com/pushplayrox

Hoobastank
http://www.hoobastank.com/http://www.myspace.com/hoobastank

School Boy Humor
http://www.myspace.com/schoolboyhumor

Cash Cash
http://www.cashcashmusic.com/http://www.myspace.com/cashcash

Jimmy Robbins
http://www.myspace.com/jimmyrobbins

Young Love
http://www.myspace.com/younglove

The Cab
http://www.myspace.com/thecab

Date Event Times Simon Mall Featured Headliner
July 24, 2009 1:00 - 7:00 p.m. Westminster Mall Shwayze
(Los Angeles)
July 26, 2009 1:00 - 7:00 p.m. The Block at Orange Hoobastank
(Los Angeles)
July 31, 2009 1:00 - 7:00 p.m. Grapevine Mills Jimmy Robbins
(Dallas)
August 2, 2009 12:00 - 6:00 p.m. Katy Mills School Boy Humor
(Houston)
August 7, 2009 1:00 - 7:00 p.m. Mall of Georgia School Boy Humor
(Atlanta)
August 9, 2009 12:00 - 6:00 p.m. Discover Mills Jimmy Robbins
(Atlanta)
August 13, 2009 1:00 - 7:00 p.m. Sawgrass Mills Young Love
(Miami)
August 16, 2009 1:00 - 7:00 p.m. Tyrone Square Jimmy Robbins
(Tampa)
August 21, 2009 1:00 - 7:00 p.m. Oxford Valley Mall Push Play
(Philadelphia)
August 23, 2009 1:00 - 7:00 p.m. Roosevelt Field The Cab
(New York)
August 25, 2009 1:00 - 7:00 p.m. Mall at Rockingham Forever the
Park (Boston) Sickest Kids
August 29, 2009 12:00 - 6:00 p.m. Orland Square Cash Cash
(Chicago)

About Simon Property Group

Simon Property Group, Inc. is an S&P 500 company and the largest public U.S. real estate company. Simon is a fully integrated real estate company which operates from five retail real estate platforms: regional malls, Premium Outlet Centers(R), The Mills(R), community/lifestyle centers and international properties. It currently owns or has an interest in 384 properties comprising 261 million square feet of gross leasable area in North America, Europe and Asia. The Company is headquartered in Indianapolis, Indiana and employs more than 5,000 people worldwide. Simon Property Group, Inc. is publicly traded on the NYSE under the symbol SPG. For further information, visit the Company's website at www.simon.com.

About Simon Brand Ventures

Simon Brand Ventures (SBV), Simon's business-to-consumer arm, is pioneering the transformation of shopping centers into a medium where consumer brands can build relationships with Simon shoppers who make over 2.8 billion visits each year. Simon's vast franchise of market-leading shopping centers nationwide provides SBV the foundation to monetize the distribution system through numerous consumer ventures. SBV has engaged in a number of consumer business initiatives, including the Simon Visa Giftcard(R); launch of Simon platform programs such as Simon dTOUR Live(R) and Simon Kidgits Club(R); a national media delivery channel including static, digital and experiential marketing and advertising vehicles, including the OnSpot Digital Network; and multiple national and local marketing alliances with Coca-Cola and Visa U.S.A. among others.

Editor's Note: Performer bios and photos are available upon request from
Ali Karsch at Alison.Karsch@fleishman.com.
First Call Analyst: Doran, Shelly
FCMN Contact:

Source: Simon Property Group, Inc.

CONTACT: Ali Karsch, Fleishman-Hillard PR, +1-314-982-1742,
Alison.Karsch@fleishman.com; or Les Morris, Simon Property Group,
+1-317-263-7711, lmorris@simon.com

Web Site: http://www.simon.com/

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