QVC to Broadcast Live from the FOOD & WINE Magazine Classic in Aspen - the Country's Premier Culinary Event

QVC to Broadcast Live from the FOOD & WINE Magazine Classic in Aspen - the Country's Premier Culinary Event

WEST CHESTER, Pa., June 15 /PRNewswire/ -- Nestled away in the Rocky Mountains, Aspen has become one of the nation's most exclusive, star-studded destinations. Whether it's a trip to experience the great outdoors or to indulge in a visit to the spa, Aspen is the place to be. That's why it's also the location for the 27th annual FOOD & WINE Classic, and for the first time ever, QVC will share with its viewers an inside look at one of the world's most prestigious culinary events through three hours of special programming.

(Logo: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO)

The FOOD & WINE Classic in Aspen brings together 50 of the world's foremost authorities on food and wine at 80 cooking demonstrations and wine seminars. QVC's coverage on Sunday, June 21, will give viewers unprecedented access to the event's signature Grand Tasting Pavilion and Classic Quickfire, as well as the biggest V.I.P. gatherings, including FOOD & WINE's Publisher's Party and the 2009 Best New Chefs Dinner. QVC is scheduled to broadcast a live KitchenAid show at 11 AM (ET), KitchenAid - Live from the FOOD & WINE Classic in Aspen, CO, and include live hits from the event during the network's In the Kitchen with David(SM) broadcast from 12 NOON until 2 PM (ET).

In addition, in a special move by the multimedia retailer, QVC will be veering from its traditional retailing format to deliver the sights, sounds and excitement of this annual gathering of food and wine trendsetters through a live Webcast on its Web site, QVC.com, at 2 PM (ET). The Webcast is scheduled to feature interviews with celebrity chefs, demonstrations of various recipes, behind-the-scenes tours and the latest culinary trends. Customers can also play an interactive part of the Webcast by submitting their questions in advance to QVC's Facebook page.

"QVC is more than just a shopping destination - we're a community where shoppers gather to be entertained and informed. We're taking our customers to new and exciting places, delivering them access they would otherwise not be granted," said Claire Watts, president of U.S. Commerce for QVC. "We're excited to join forces with FOOD & WINE, sharing with our audience a rare, inside look at its premier event."

"We're thrilled to welcome QVC to the 27th annual FOOD & WINE Classic in Aspen. What an exciting opportunity to bring our signature event to 96 million U.S. homes - with live coverage from one of the world's leading retailers. Our relationship promises to deliver dynamic programming and, of course, the opportunity to purchase items from the FOOD & WINE Classic," said Christina Grdovic, vice president and publisher for FOOD & WINE.

Items scheduled to be featured during the KitchenAid broadcast include:

-- KitchenAid Professional Six-Quart Stand Mixer (QVC Item #K4336);
-- KitchenAid Ultra Power Five-Speed Blender with Ice Cream Scoop (QVC
Item #K12538);
-- KitchenAid Nine-Cup Food Processor with Pulse Control and Accessories
(QVC Item #K8718); and

-- KitchenAid Artisan Seven-Speed Digital Hand Mixer with Attachments
(QVC Item #K14470).

In addition, QVC customers will have the opportunity to order copies of the "FOOD & WINE Annual Cookbook 2009," which is specially packaged with a bonus, "FOOD & WINE Cocktails '09" (QVC Item #F07748).

For more information about QVC's special coverage of the FOOD & WINE Classic, please visit QVC.com. Items from the broadcasts will be available through QVC at 800.345.1515 or QVC.com.

About QVC

QVC, Inc., a wholly owned subsidiary of Liberty Media Corporation attributed to the Liberty Interactive Group (NASDAQ:LINTA), is one of the largest multimedia retailers in the world. QVC is committed to providing its customers with thousands of the most innovative and contemporary beauty, fashion, jewelry and home products. Its programming is distributed to more than 167 million homes worldwide. The company's Web site, QVC.com, is ranked among the top general merchant Internet sites. With subsidiaries in the United Kingdom, Germany and Japan, West Chester, Pa.-based QVC has shipped more than a billion packages in its 23-year history. QVC, Q and the Q Ribbon Logo are registered service marks of ER Marks, Inc.

About FOOD & WINE

FOOD & WINE is the modern, stylish, trend-spotting, talent-seeking epicurean magazine. Published by American Express Publishing, the leader in luxury lifestyle magazines, FOOD & WINE has a monthly audience of over 7.4 million readers and is online at foodandwine.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20070923/NESU001LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: QVC, Inc.

CONTACT: Denise Kovalevich, QVC, +1-484-701-8823,
Denise.Kovalevich@QVC.com, or Erin Mulholland, QVC, +1-484-701-2179,
Erin.Mulholland@QVC.com

Web Site: http://www.qvc.com/

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