Lifetime Networks Unveils Public Affairs Campaign for Army Wives

Lifetime Networks Unveils Public Affairs Campaign for Army Wives

Multi-Platform Activities Supporting Third Season of Cable's Highest-Rated Drama Among Women 18-49 to Celebrate Military Families

LOS ANGELES, June 3 /PRNewswire/ -- To support the third season of its hit, original series Army Wives, cable's number one drama among Women 18-49, Lifetime Networks will launch a multi-platform public affairs campaign spanning on-air, VOD, digital and public events. The program, the highest-rated series in the history of Lifetime Television, will return to the Network at 10:00 PM (ET/PT) on Sunday, June 7.

(Logo: http://www.newscom.com/cgi-bin/prnh/20080804/NYM123LOGO)

At a time of increased attention on the military and its families, Lifetime's Army Wives public affairs campaign will partner with national non-profit organizations, including The American Red Cross, the USO, Operation Homefront, Blue Star Families, purpledogtags.com, the National Military Family Association and others to support the critical needs of members of the armed forces, veterans and their families. The Company is also organizing a number of viewing parties, as well as public and volunteer events at military bases and other sites throughout the country.

On-air, the Network will recognize two women dedicated to military families in Lifetime's Remarkable Women, its new, weekly series of vignettes that spotlights extraordinary women who inspire and empower others to make a difference in their communities. In celebration of Army Wives, women set to be profiled are:

-- Amy Palmer, Chief Operating Officer of the non-profit military support
organization Operation Homefront, which provides emergency assistance
and morale to American troops, the families they leave behind and
wounded warriors when they return home. A veteran of the Air Force,
Palmer oversees all activities of Operation Homefront, leading more
than 4,500 volunteers in 30 chapters nationwide to deliver critical
aid to over 45,000 military families. Prior to joining Operation
Homefront, she was Founder and Executive Director of the Armed Forces
Foundation.

-- U.S. Navy Captain Maureen M. Pennington, who, as Commander of the
Charlie Health Services Company 1st Medical Battalion, is the first
Nurse Corps officer to oversee a surgical company in Iraq. Since
1986, she served in multiple tours of duty, including Operations
Desert Storm and Desert Shield. Her awards include the 2007 Minerva
Award for her service during Operation Iraqi Freedom, and the Spirit
of the Immortal Chaplains Award, which recognizes individuals who
exemplify the spirit of compassion for others.

Lifetime will also air public service announcements (PSAs) in support of the issues most affecting members of the armed forces, veterans and their families. The Lifetime's Remarkable Women vignettes and PSAs will be made available on myLifetime.com. Customized tags are scheduled to air after each episode to direct viewers to myLifetime.com for information about issues addressed on Army Wives.

In the digital space, Lifetime has produced a series of exclusive, real-life homecoming tributes featuring interviews with military wives upon their husbands' returns from active duty. Produced under the banner of Homecoming: Real Army Wives and currently available at myLifetime.com, each tribute was shot on location at the Fort Hood U.S. Army base in Texas and showcases spouses whose husbands have been deployed for 15 months in Iraq. Lifetime is also producing and distributing viral segments featuring interviews with Army Wives cast members, including Drew Fuller and Terry Serpico, and behind-the-scenes content at military events in which the series is involved. The segments will be posted on the official Army Wives blog at myLifetime.com and distributed to nearly 500,000 registered fans of the program.

Army Wives cast members will also volunteer with the Company's non-profit partners to support the needs of armed service members and their families. The cast and crew are currently engaged in an Adopt-A-Soldier program that will send needed supplies to Afghanistan for U.S. troops and Afghani children.

Renowned for its role in helping to secure the passage of five major bills into law, Lifetime's award-winning Advocacy & Public Affairs department will identify and advocate on behalf of various bipartisan legislative and policy issues pertaining to the military and military families.

ABOUT ARMY WIVES

Army Wives, starring Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico, Katelyn Pippy and Catherine Bell, is produced by ABC Studios and The Mark Gordon Company. It is executive produced by Mark Gordon (Grey's Anatomy), Deborah Spera (Criminal Minds), Jeff Melvoin (Alias), Marshall Persinger (Prisoner) and Harry Bring (North Shore). The series is based on the book Under the Sabers: The Unwritten Code of Army Wives by Tanya Biank, who serves as a consultant. Army Wives has already been renewed for its fourth season.

ABOUT LIFETIME NETWORKS

Lifetime Networks is a diverse, multi-media company, committed to offering the highest quality entertainment and information programming that celebrates, entertains and supports women. Through its award-winning public affairs initiatives, the Company also advocates a wide range of issues affecting women and their families. Lifetime Television, Lifetime Movie Network, Lifetime Real Women and Lifetime Digital (which includes myLifetime.com, Lifetime Games, Roiworld.com, DressUpChallenge.com and MothersClick.com) are part of Lifetime Entertainment Services, a 50/50 joint venture of Hearst Corporation and The Walt Disney Company.

Photography is available at www.lifetimepress.com.

Photo: http://www.newscom.com/cgi-bin/prnh/20080804/NYM123LOGO
http://photoarchive.ap.org/
PRN Photo Desk, photodesk@prnewswire.com
Source: Lifetime Networks

CONTACT: Les Eisner, +1-310-407-8526, leisner@lifetimetv.com, or Cindy
Ronzoni, +1-310-407-8525, cronzoni@lifetimetv.com , both of Lifetime Networks

Web Site: http://www.mylifetime.com/

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