KraftMaid Experience Showroom Grand Opening Saturday, June 13 to feature Extreme Makeover: Home Edition's Ed Sanders

KraftMaid Experience Showroom Grand Opening Saturday, June 13 to feature Extreme Makeover: Home Edition's Ed Sanders

MIDDLEFIELD, Ohio, June 9 /PRNewswire/ -- The grand opening of Masco Retail Cabinet Group's extraordinary new KraftMaid Experience showroom in Chagrin Falls is this Saturday, June 13th. Designer Ed Sanders of ABC's popular reality series, Extreme Makeover: Home Edition, which helps deserving families with the support of KraftMaid Cabinetry, will be joining the celebration. The British-born Sanders will sign autographs at the first-of-its-kind showroom from 11 am to 3 pm.

"As one of Northeast Ohio's largest employers, we're thrilled to be deepening our roots in our hometown area," says Karen Brawn, Senior Marketing Manager. From a modest beginning in 1969 as a small, local cabinet company, KraftMaid Cabinetry has become one of the world's leading cabinet manufacturers and most recognized brands.

Located at 21 N. Franklin Street, the 7,000-square-foot cabinetry showroom offers more than thirty inspirational home displays including two fully functional kitchens. The displays include KraftMaid's newest styles and finishes including those featured in current magazine and television advertising. The displays also enable consumers to get hands-on with KraftMaid's vast offering of Harmony storage solutions for functional, space-saving design as well as decorative enhancements that personalize each space.

Expert design professionals will be on hand to help consumers, designers and builders learn about the unique features of KraftMaid Cabinetry and make decisions about all aspects of integrated kitchen design including appliances, lighting, tile and countertops.

"With all the elements to think about when planning a kitchen renovation, we wanted to create an environment where our customers can truly explore the breadth and depth of our extensive product line, and get the personalized advice, service and exceptional support they need to fully carry out their vision," Brawn says.

Sander's showroom visit is indicative of the company's long time partnership with ABC's hit show, Extreme Makeover: Home Edition. KraftMaid has been the exclusive cabinetry partner for the show since its first episode, supplying cabinetry and design services to help more than 150 families receive a new home and a fresh start.

Scenic Chagrin Falls, home to a natural waterfall on the Chagrin River as well as many interior design galleries, antique shops and boutique clothing stores, has long been associated with fashion and home decor.

"We're looking forward to adding to the town's ambience and being a part of the local community," Brawn said. "This event plus Art by the Falls at Riverside Park gives lovers of art and design and fans of Extreme Makeover: Home Edition two great reasons to visit downtown Chagrin Falls this Saturday," says Brawn.

The close proximity to KraftMaid's corporate offices and manufacturing facilities will allow the company's product development and marketing teams the opportunity to research consumer interaction with new product, point-of-purchase displays, services and programs.

"Direct customer observation and feedback provides us with an exceptional learning opportunity," Brawn says. Additionally, the showroom will be an invaluable resource for KraftMaid's design and training teams.

To provide the most comprehensive experience, Masco Retail Cabinet Group is working with Freedom Design, a local KraftMaid Cabinetry dealership, to assist with design, order processing, project management and expert installation.

The KraftMaid Experience showroom is open from 10 am to 8 pm Monday and Thursday; from 10 am to 6 pm Tuesday, Wednesday and Friday; Saturday from 10 am to 5 pm and Sunday from noon to 4 pm.

For 40 years, KraftMaid Cabinetry has been one of the nation's largest manufacturer of semi-custom cabinetry. Today, KraftMaid continues to lead the industry in innovation and design with an extensive product selection featuring more than 100 trend-on door styles and over 45 furniture-quality finishes. All KraftMaid Cabinetry is backed by a limited lifetime warranty.

Source: Masco Retail Cabinet Group

CONTACT: Karen Brawn, Senior Marketing Manager, +1-440-632-2463,
Karen.Brawn@mascorcg.com; John Znidarsic, Communications Specialist,
+1-440-632-3838, John.Znidarsic@mascorcg.com, both of KraftMaid Cabinetry,
Masco Retail Cabinet Group

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