Kellogg's Corn Flakes(R) Adds a Touch of Honey to Help Latina Moms Add More Love to Breakfast Time

Kellogg's Corn Flakes(R) Adds a Touch of Honey to Help Latina Moms Add More Love to Breakfast Time

PBS TV Host Alina Rosario Teams with Kellogg Company to Offer More Ways to Make Family Time Special

BATTLE CREEK, Mich., June 22 /PRNewswire/ -- Kellogg Company is adding a subtle touch of 100 percent, natural honey to family favorite Kellogg's Corn Flakes(R), giving Latina moms a simple and convenient way to make breakfast time special.

For decades, the Hispanic community has enjoyed Kellogg's Corn Flakes(R). The subtle taste of natural honey, one of the top sweeteners in Latino households*, is a flavor addition Latina moms and their families can appreciate.

"We added just a touch of natural honey to Kellogg's Corn Flakes, reinvigorating this nostalgic favorite," said LaKesha Hatch, Corn Flakes brand manager, Kellogg Company. "Kellogg's Corn Flakes with a Touch of Honey is a simple way for busy moms to give their families some variety at breakfast."

Latina moms have trusted Kellogg's Corn Flakes(R) as a wholesome and affordable breakfast choice for their families for years. Now Kellogg's Corn Flakes(R) with a Touch of Honey offers the same benefits. At less than 50 cents a serving, including milk, moms can be confident that Kellogg's Corn Flakes(R) with a Touch of Honey is a smart and special way to start their families' day.

"With today's busy schedules, we know it can be tough for families to have regular time together that's special," Hatch added. "So we've teamed with TV host Alina Rosario to highlight some inexpensive and creative ways families can spend time together."

Alina Rosario Offers Tips to Make Every Day Special

Kellogg's Corn Flakes(R) with a Touch of Honey is teaming up with Alina Rosario, host of the popular PBS TV show "Los Ninos en su Casa," to offer moms some simple tips to make family times special.

"Simple things are often the most memorable," said Rosario. "Serving a wholesome breakfast you know your family enjoys is one great way to spend time together and a small way to show them you care. With just a little effort, families can find other simple and enjoyable ways to spend time together."

Rosario offers five easy and affordable ways to add a special touch to family time:

1) Get Going: Summer is here and everyone will be heading outdoors. Take your family on a nature walk and use this time to enjoy each other's company.

-- Tip: You can collect items for nature collages or try and identify
different types of flowers or animals you see along the way.

-- Cost: Free

2) A Family that Eats Together: Studies show that families who eat together have better communication and their children function better academically and socially. Mornings can be hectic for moms. Save time preparing meals by buying ready-to-eat options, like Kellogg's Corn Flakes(R) with a Touch of Honey and serve as a part of a complete breakfast that includes milk and fruit. The entire family will enjoy it and be off to a great start.

-- Tip: Breakfast is an ideal time to catch up with your family and find
out what is going on in each other's lives.

-- Cost: Less than 50 cents per serving, including milk

3) Beyond Books: Public libraries are not only great for checking out books, they offer a lot of free services for the entire family. From free computer and Internet access, to arts and crafts activities to even DVD rentals - the library has countless options for the entire family. You can contact your local library to find out what services they offer.

-- Tip: To start a new family tradition, attend a class or activity as a
family.

-- Cost: Free

4) Flower Fun: Gardening is a rewarding way to help the environment and beautify your home. Visit your local home-improvement store to purchase gardening tools and supplies for a fun, family activity.

-- Tip: Use this time together to talk about how plants help protect our
environment.

-- Cost: $10 (supplies and seeds)

5) Summer Sports: Help your family stay healthy and active by starting your own family sports night. Take advantage of the extra daylight and teach your family to play multiple sports from soccer to baseball to Frisbee.

-- Tip: Reward your family, regardless of how everyone does with a
special "after-game" treat.

-- Cost: Free

About Kellogg Company

With 2008 sales of nearly $13 billion, Kellogg Company is the world's leading producer of cereal and a leading producer of convenience foods, including cookies, crackers, toaster pastries, cereal bars, fruit-flavored snacks, frozen waffles and veggie foods. The Company's brands include Kellogg's(R), Keebler(R), Pop-Tarts(R), Eggo(R), Cheez-It(R),

All-Bran(R), Mini-Wheats(R), Nutri-Grain(R), Rice Krispies(R), Special K(R), Chips Deluxe(R), Famous Amos(R), Sandies(R), Carr's(R), Bear Naked(R), Kashi(R), MorningStar Farms(R), Gardenburger(R) and Stretch Island(R). Kellogg products are manufactured in 19 countries and marketed in more than 180 countries. For more information, visit www.kelloggcompany.com. Kellogg Company's Corporate Responsibility report including its approach, progress and future direction in the marketplace, workplace, environment and community can be found at www.kelloggcompany.com/CR. For information on Kellogg Company's commitment to nutrition, visit www.kelloggsnutrition.com.

* National Honey Board

Source: Kellogg Company

CONTACT: Susanne Norwitz of Kellogg Company, +1-269-961-3799,
media.hotline@kellogg.com; or Stephen Chavez, +1-310-584-8386,
stephen.chavez@ketchum.com, for Kellogg Company

Web Site: http://www.kelloggcompany.com/

-------
Profile: intent