'HIGH' - The First Low-Cost Movie-Advertising Agency Launches in Los Angeles

'HIGH' - The First Low-Cost Movie-Advertising Agency Launches in Los Angeles

LOS ANGELES, June 11 /PRNewswire/ -- HIGH (www.highltd.com), a unique new movie-advertising agency has launched in Los Angeles. Specialising in providing key art (the industry term for movie posters), taglines and online media at affordable prices; HIGH aims to provide studio-quality key art to filmmakers without studio-size budgets.

Uba, an award-winning Copywriter from London, who has worked for global advertising agencies such as D'Arcy/DMB&B (London) and TBWA/Chiat/Day (Los Angeles), is partnering up with Art Sims, a veteran Hollywood Creative Director responsible for producing the majority of Spike Lee's key art, to form this exciting new shop.

CEO, Uba comments, "There is a very clear distinction in the quality of artwork, online media and collateral material between movies with small budgets and Hollywood blockbusters. Art and I have spent 22 and 12 years, respectively, working in general market advertising and movie advertising, creating award-winning key art, taglines and campaigns, for major movies and products. We feel it's time that all filmmakers, in particular those with lower budgets, have access to studio-quality advertising and marketing."

"Currently many 'non-studio' filmmakers resort to sourcing their key art from either expensive boutique shops or from cheap and inexperienced graphic designers on Craigslist. HIGH will offer an attractive alternative - a quality service and award winning creativity at a price point that is both reasonable and affordable. Our aim is to become the leading shop for smaller filmmakers.

Creative Director Art Sims adds, "Just like a movie, you don't need to chuck money at a one-sheet, to make it great. You just need somebody talented; who can do a lot with limited budgets; that's HIGH's philosophy."

HIGH is based in Los Angeles and is now open for business.

This release is being issued by ESP Public Relations.

Source: ESP Public Relations

CONTACT: Uba, CEO of HIGH, office, +1-323-658-7437, mobile,
+1-310-770-3404, uba@highltd.com

Web Site: http://www.highltd.com/

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