DQE and its Affiliates to Develop an All-New Animated TV Series Based on Lassie(R) - the World's Most Famous Dog

DQE and its Affiliates to Develop an All-New Animated TV Series Based on Lassie(R) - the World's Most Famous Dog

LONDON, June 29/PRNewswire-FirstCall/ -- DQE, (AIM : DQE) the Animation, Gaming and Entertainment
production and distribution group, with its affiliates announced today the
co-development for a multi-million Euro proposed animated TV series based on
the legendary Lassie(R). Partners include Classic Media, Inc.-the owner of
the Lassie brand-DQ Entertainment's affiliate in France and Ireland,
M6/France, and ZDF/Germany, resulting in a UK-Eire-German-French-Indian
co-development endeavor.

Lassie, a brave and loyal collie dog, first appeared in Eric
Knight's 1940 novel, Lassie Come-Home. She was so well received that, in
1943, MGM Studios debuted the canine heroine in her first silver-screen
appearance alongside Hollywood legend Elizabeth Taylor, followed by 10 more
feature films in the 40's and 50's -the first eight of which grossed over
$285 million. Alongside Peter O'Toole, Samantha Morton and Peter Dinklage, in
2005, Lassie lit up the big screen in a critically-acclaimed new feature
film.

In 1954, Lassie made her small-screen debut in an Emmy(R)
Award-winning television series that continued to air for 19 seasons-making
it one of longest-running series in television history. In total, Lassie has
appeared in 691 television episodes airing continuously in more than 100
countries. She has also been the title character in a popular radio show and
in books that have been published in multiple languages. She even has her own
star on the Hollywood Walk of Fame. Today, Lassie promotes pet health with
her own all-natural line of dog food and treats, Lassie Natural Way(TM), and
she remains a popular brand for merchandising and consumer products. In
August 2009, the United States Postal Service will unveil a classic "Lassie"
postage stamp.

Tapaas Chakravarti Chairman & CEO of DQ Entertainment Plc
commented on behalf of DQ Entertainment group and its French & Irish
affiliates, "Our association as production and distribution partners with
Classic Media after the successful debut of hi-end CGI "Casper's Scare
School" now gets into another long term artistically and commercially
fruitful relationship with the co-development of heart-warming TV series in
3D animation. We are happy also that we will draw on the creative and
commercial experience of Classic Media, M6 and ZDF Group along with our other
French and Irish affiliates for this great co-development, which commercially
means beginning of a new era for DQ Entertainment Group."

About DQE:

DQE is a leading animation, gaming and entertainment
production and global distribution group is engaged in production,
co-production and original IP development with over 3500 workforce and with
global client - partner base of over 90 Producers, Distributors,
Broadcasters, Licensors including Walt Disney Television Animation,
Nickelodeon Animation Studios Inc., Electronic Arts, Marvel Comics, American
Greetings, NBC-Universal, BBC Group, M6/ France TV/ TF-1 Broadcasting groups
from France, ZDF Germany and many more world-wide.

DQ Entertainment Group true to its mandate to produce or
co-produce and distribute iconic global brands have completed Iron Man - the
first 3D animated TV series, Twisted Whiskers, Mikido, Casper, Pinky & Perky,
second season of Large Family, third season of Mickey Mouse Clubhouse and now
is producing large number of TV series and movies which includes famous
Jungle Book, Little Prince, Little Nicolas with a library of over 300 hours
of international programs being distributed successfully world-wide.

DQE's international quality production & distribution
facilities are spread over the cities of Hyderabad, Chennai, Mumbai, Kolkata
and Manila, Los Angeles, Paris and Tokyo.

About Classic Media

Classic Media, one of the world's largest independent
entertainment companies, is a leader in reinventing the classics of yesterday
and creating the entertainment classics of tomorrow. The Company owns and
manages a globally-recognized portfolio of well-known family and pop-culture
entertainment brands, including Casper the Friendly Ghost(R), Where's
Waldo?(R), The Lone Ranger(R), Lassie(R), Postman Pat(R), and new global
brands Tinga Tinga Tales(R) and Guess with Jess(R).

Media Contact
DQ Entertainment Limited
Sumedha Saraogi
+91-40-2355-3726/27 or
sumedha@dqentertainment.com

Classic Media
Sommer Hixson
+1-212-659-1993 or
SH@classicmedia.tv

Source: DQ Entertainment PLC

Media Contact, DQ Entertainment Limited, Sumedha Saraogi, +91-40-2355-3726/27 or, sumedha@dqentertainment.com; Classic Media, Sommer Hixson, +1-212-659-1993 or, SH@classicmedia.tv

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