Crutchfield to Carry AT&T CruiseCast(SM) Service Offering

Crutchfield to Carry AT&T CruiseCast(SM) Service Offering

DALLAS and CHARLOTTESVILLE, Va., June 2 /PRNewswire/ -- Crutchfield, one of the nation's leading do-it-yourself catalog and Internet retailers of consumer electronics, will feature AT&T CruiseCast(SM) service in its popular catalogs and online sites. Now, car enthusiasts can easily purchase the in-car entertainment service from RaySat Broadcasting Corporation (RBC).

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AT&T CruiseCast service delivers real-time programming via its rear-seat entertainment technology. Consumers can enjoy 42 channels of satellite TV and radio, including sports, weather, news, cartoons and entertainment programming. For more information on the AT&T CruiseCast service, go to www.cruisecast.com/crutchfield.

"Millions of customers count on Crutchfield to introduce them to the latest in-car technology," said Jeffery Fay, Mobile Audio Merchandiser with Crutchfield. "The AT&T CruiseCast service fits perfectly with our savvy customer base. We are excited about offering this terrific new in-car entertainment option."

Crutchfield is one of only two retailers to have won BizRate's coveted "Circle of Excellence" award nine straight times. The people who staff Crutchfield's Customer Care Center are noted for their high integrity, product knowledge and technical expertise. They are available by phone seven days a week, 18 hours a day.

"Delivering the latest in-car technology and the best programming to viewers of all ages is what AT&T CruiseCast service strives to provide," said Winston Guillory, Jr., president of RBC. "Our relationship with Crutchfield touches key target markets, and we are eager to add them to our distribution channel."

Featuring 22 satellite TV networks and 20 satellite radio channels, AT&T CruiseCast service delivers real-time programming to automobiles via its innovative rear-seat entertainment technology. The service surpasses the simple headrest-mounted DVD displays by providing a broad selection of mobile video including a variety of family, documentary, music, comedy, news, sports and children's programming.

AT&T CruiseCast service utilizes breakthrough technology that helps overcome line-of-sight obstacles such as overpasses, buildings, trees or tunnels to deliver television programming to cars, non-commercial trucks and SUVs. This groundbreaking AT&T CruiseCast service was created through the collaboration of RBC and AT&T*, the world's premier telecommunications company. RBC, a privately held U.S. company, is working with the business development group at AT&T to introduce the new product to the marketplace.

The AT&T CruiseCast service is consumer-friendly and does not include cumbersome equipment. The service is transmitted through a small pod-like antenna that affixes to the vehicle roof. The antenna is paired with a receiver, which is installed in the vehicle, providing all video and audio connections to the appropriate vehicle systems, such as rear-seat entertainment, vehicle audio system, etc.

*AT&T products and services are provided or offered by subsidiaries and affiliates of AT&T Inc. as well as third party licensees under the AT&T brand and not by AT&T Inc.

About RaySat Broadcasting Corporation

RaySat Broadcasting Corporation (RBC) is a privately held U.S. company that was created to introduce In-Car Entertainment to the U.S. market under the licensed name "AT&T CruiseCast." Headquartered in Dallas, Texas, RBC capitalizes on pioneering technology that has enabled the creation of a small compact antenna for use on cars, trucks and SUV's that also provides continual coverage on-the-go thanks to an advancement that helps overcome line-of-sight obstacles such as overpasses, buildings, trees or tunnels. The AT&T CruiseCast service is available in the 48 contiguous states and will offer 42 channels of entertainment programming. RBC will distribute the AT&T CruiseCast service via a network of automotive dealers, consumer electronics retailers, and other businesses that specialize in automotive accessories. For dealer/retail locations and additional information on RBC and AT&T CruiseCast, please visit www.cruisecast.com.

About AT&T

AT&T Inc. (NYSE:T) is a premier communications holding company. Its subsidiaries and affiliates -- AT&T operating companies -- are the providers of AT&T services in the United States and around the world. With a powerful array of network resources that includes the nation's fastest 3G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet access and voice services. AT&T offers the best wireless coverage worldwide, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse(SM) and AT&T | DIRECTV(SM) brands. The company's suite of IP-based business communications services is one of the most advanced in the world. In domestic markets, AT&T's Yellow Pages and YELLOWPAGES.COM organizations are known for their leadership in directory publishing and advertising sales. In 2009, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's list of the World's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/.

(C) 2009 AT&T Intellectual Property. All rights reserved. 3G service not available in all areas. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

About Crutchfield Corporation

Crutchfield Corporation, which celebrates its 35th anniversary in 2009, is the nation's oldest direct integrated marketer (catalog, customer care center and Internet) of consumer electronics products. Since its introduction in 1974, the Crutchfield catalog has been a respected authority on car and home entertainment products, winning several awards for quality, design, and usefulness. Crutchfield.com offers a convenient, full-service shopping destination to buyers of car and home audio/video products.

www.cruisecast.com

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Source: RaySat Broadcasting Corporation

CONTACT: Marcia Barnett of RaySat Broadcasting, +1-214-673-4781,
Marcia.barnett@cruisecast.com; or Jim Llewellyn of Comunicano, Inc.,
+1-323-810-7685, jiml@comunicano.com; or Jeff Fay of Crutchfield Corp.,
+1-434-817-1000, ext. 2412, jfay@crutchfield.com

Web Site: http://www.cruisecast.com/

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