Clickspring Design's CNN Election Coverage Sets Win Gold BDA Award

Clickspring Design's CNN Election Coverage Sets Win Gold BDA Award

Prestigious Award for Special Category: 2008 U.S. Presidential Election

NEW YORK, June 22 /PRNewswire/ -- Clickspring Design's work for CNN won the Gold BDA Award for set design for the 2008 U.S. Presidential elections. The BDA awards, recognizing excellence in creativity and design in television broadcast marketing, were announced at the 54th annual conference of Promax BDA, the leading global association for marketing, promotion and design professionals working in the entertainment industry.

CNN charged Clickspring with realizing two primary objectives for election coverage. First: to communicate unassailable editorial expertise. The headline "CNN = Politics" established an equation for all design and production related to the election season. The secondary objective was to create a branded alignment between multiple events -- twelve debates, five primaries and election night. Developing live events with audiences ranging from 200 to 2000 in size, and addressing the realities of live video production -- two very different lenses -- needed careful synchronization.

Clickspring's team, led by principal Erik Ulfers, achieved these objectives with the development of a consistent graphic identification (both static and dynamic) that could be dimensionalized in a 3-D environment. The team was always aware of the duality of live audience experience and the camera "shot" compositions for broadcast.

Clickspring developed a traveling stage-set for the primary debates, which was flexible and visually complex. The controlled-grid structure of illuminated cubes provided the backdrop and live audience surround. Initially, the illuminated cubes were as editorial as any political pundit's commentary, existing as a series of fractured pieces from a larger graphic. As the race became more declared, the cubes resolved to a single aligned graphic.

By designing a modular and therefore scalable environment for CNN's live events, Clickspring achieved a consistent and strongly branded "look" which was incorporated into CNN's Election Center, located in CNN's broadcast headquarters in New York. CNN became the epicenter for the historical 2008 Presidential election; "The Most Trusted Name in News" became the highest rated coverage in both network and cable sectors.

Ulfers shares credit with Clickspring's Executive Producer Lori Nadler, and designers Shweta Vora, Tarrant Smith and Tom Schwinn. The CNN team included Guy Pepper, David Bohrman, Jane Maxwell, and Sam Feist.

Clickspring Design is an international strategic design and experiential marketing firm based in New York.

www.clickspringdesign.com

Source: Clickspring Design

CONTACT: Robin Jacobs, Director of Marketing and Sales, Clickspring
Design, +1-212-220-0962, rjacobs@clickspringdesign.com

Web Site: http://www.clickspringdesign.com/

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