STRIDE(R) Gum Offers Steve Wiebe $10,001 in Quarters if he Can Conquer Kong

STRIDE(R) Gum Offers Steve Wiebe $10,001 in Quarters if he Can Conquer Kong

Company offers a ridiculously long lasting supply of STRIDE gum and a barrel-ful of quarters to arcade master if he can break the world record at E3 2009

PARSIPPANY, N.J., May 14 /PRNewswire/ -- The makers of Stride, The Ridiculously Long Lasting Gum(R), want this year's E3 to be remembered as the year Steve Wiebe breaks the world record. So they are making Steve an offer they hope will inspire him to succeed.

After hearing that the champion arcadesman will once again be jumping barrels and dodging fireballs in an attempt to beat his arch-rival's Donkey Kong world record, the Stride team decided to issue Steve a challenge: If he can re-claim the record at E3 2009, they'll give Wiebe a year's supply of Stride gum's newest flavor - Uber Bubble and $10,001 in the form of every arcade's preferred denomination, quarters (40,004 total, to be exact). *

"Steve Wiebe is an inspiration to gamers everywhere, and we believe he truly deserves the title of Donkey Kong world champion," said Gary Osifchin, Marketing Director, Stride. "This is exactly the kind of long lasting endeavor that we here at Stride appreciate, and we have full confidence that Wiebe will once again surpass the million points mark and avoid the kill screen for long enough in the process. We thought we'd give Steve a little extra motivation, and given how infrequently he dies, with that many quarters, he'll be able to play arcade games for a long, long time."

With the current world record standing at 1,050,200 points, breaking it will require both a Herculean effort and flawless concentration, as well as near-infinite encounters with Jumpman and Lady. Even a single record-breaking attempt can take hours, and most n00bs would crumble under the pressure, but never Wiebe.

After capturing the national spotlight in the documentary film The King of Kong: A Fistful of Quarters, Steve Wiebe has proven time and time again that he has what it takes, and this year's E3 will host the challenge that classic arcade gaming fans have been waiting for. Mark your calendars!

"We can't wait to see Steve go for the record live, and we're thrilled at the chance to reward him for his timeless dedication to classic gaming. At a time when arcades are sadly closing across the country, it's great to see Steve inspire gamers of all ages to enjoy the long lasting tradition of arcades. Best of luck, Steve, we're rooting for you!" said Osifchin.

*Reward will be paid provided Wiebe successfully beats Billy Mitchell's current record of 1,050,200 during a single game of Donkey Kong at E3 2009.

About Stride(R)

Stride(R) The Ridiculously Long Lasting Gum(R) was launched in 2006 to give gum chewers a fun, unique and long lasting chewing experience. Stride, a Cadbury brand, comes in nine flavors - Winterblue, Spearmint, Sweet Peppermint, Forever Fruit(R), Sweet Berry, Sweet Cinnamon, Always Mandarin(R), Nonstop Mint(TM) and new Uber Bubble(TM) To find out more about Stride, and what the brand is up to visit STRIDEGUM.COM.

About Cadbury North America

Headquartered in Parsippany, New Jersey, Cadbury North America is a business unit of Cadbury plc - a leading global confectionery business with number one or number two positions in over 20 of the world's 50 largest confectionery markets.

In the United States, the brand portfolio of Cadbury includes some of the best-loved confections in the US, including Trident(R), Dentyne(R), HALLS(R), Bubblicious(R), Sour Patch(R), Swedish Fish(R), Chiclets(R), Certs(R) and Stride(R), The Ridiculously Long Lasting Gum(R) and Green & Black's(R) organic chocolate. Our people create brands people love with passion, dedication and drive.

For more information visit www.cadbury.com.

Source: Cadbury North America

CONTACT: Kathy Beyer, Cadbury North America, +1-973-909-2040,
Katharine.Beyer@cs-americas.com; or Daniel Acker, Ketchum Public Relations,
+1-646-935-3964, Daniel.Acker@ketchum.com

Web Site: http://www.e3expo.com/

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