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Thursday, May 21, 2009

Sonic's Qflix Technology Helps Put Hollywood Hits at Consumers' Fingertips

Sonic's Qflix Technology Helps Put Hollywood Hits at Consumers' Fingertips

Roxio CinemaNow Service with Qflix Burning Technology Featured in Select Dell Desktops; Provides Convenient Access to 'Play Anywhere' Digital Hollywood Hits

NOVATO, Calif., May 21 /PRNewswire-FirstCall/ -- Sonic Solutions(R) (NASDAQ:SNIC) and Dell continue to expand efforts to make it easy for movie enthusiasts to build a personal digital library of their favorite Hollywood blockbusters.

An internal Qflix(TM)-enabled DVD burner is now available as an option on select Dell consumer desktops, making it easy to download and record DVD movies. Entertainment enthusiasts can use the rich, user-friendly Roxio(R) Venue application to connect directly to Roxio CinemaNow(R) to easily search, purchase, download, organize and burn favorite hit movies and TV shows to DVD. By creating a personal entertainment library using the Qflix DVD media, movie mavens have the freedom to watch their favorites with a standard or Blu-ray DVD player on TV, in the car or on a laptop.

The internal Qflix-enabled DVD burner is available as an option on the Studio XPS 435 desktop, Studio XPS desktop and the Studio Mini-tower and Slim-tower PCs for $20. The external Qflix bundle announced in September 2008 is also available through Dell's Entertainment, Software and Accessories online store for $99.

"Customers appreciate the simplicity of the innovative Roxio CinemaNow digital delivery technology," said Michelle Pearcy, director, Dell's global software marketing. "Dell is committed to making it easier for people to access and manage their digital content with their PCs, and with Qflix-enabled DVD drives, movie fans can now burn their movies and TV shows to DVDs that can be played on most standard DVD players, whenever, wherever they want."

"Dell is the ideal partner to help bring Roxio CinemaNow services to mainstream computer users," said Dave Habiger, president and CEO, Sonic Solutions. "Fuelled by first-run premium entertainment, together we will help introduce millions of consumers to the immediacy, convenience and flexibility of 'buy anytime, watch anywhere' digital movies, TV shows and music videos."

Roxio CinemaNow will continue to expand its Qflix-ready movie selections. Qflix DVD media that allows the Hollywood approved burning of premium content to DVD can be found at www.qflix.com/getitnow.

Sonic is at the forefront of digital video distribution, offering high-quality Hollywood movies, TV shows and music videos to consumers across multiple platforms. The company's Roxio CinemaNow technologies enable PC and CE vendors to rapidly integrate and deploy convenient, high-quality entertainment purchase and rental services. Current partners including ARCHOS, Dell, EchoStar Communications, Fujisoft, Hewlett-Packard, LG Electronics, Microsoft, Pioneer, PLDS, Prodea Systems, Samsung, Technicolor and TiVo, are helping to form a growing ecosystem of interoperable devices that provides consumers the ultimate in "buy anytime, play anywhere" digital entertainment. Sonic has relationships with more than 250 content providers and a content portfolio of over 14,000 titles that includes new releases from major Hollywood studios, and entertainment from independent distributors, as well as broadcast and cable television networks.

About Sonic Solutions

Sonic Solutions(R) (NASDAQ:SNIC) is powering the digital media ecosystem through its complete range of Hollywood to Home(TM) applications, services, and technologies. Sonic's Roxio(R) products enable consumers to easily manage and enjoy personal digital media content as well as premium Hollywood entertainment on a broad range of connected devices. A wide array of leading technology firms, professionals, and developers rely on Sonic to bring innovative digital media functionality to next-generation devices and platforms. Sonic Solutions is headquartered in Marin County, California.

Forward Looking Statements

This release may contain forward looking statements that are based upon current expectations, including the launch, distribution, and market acceptance of a Sonic's CinemaNow services. Actual results could differ materially from those projected in the forward looking statements as a result of various risks and uncertainties, including those discussed in Sonic Solutions' annual and quarterly reports on file with the Securities and Exchange Commission. This press release should be read in conjunction with Sonic Solutions' most recent annual report on Form 10-K, Form 10-Q and other reports on file with the Securities and Exchange Commission, which contain a more detailed discussion of the Company's business including risks and uncertainties that may affect future results. Sonic Solutions does not undertake to update any forward looking statements.

Sonic, the Sonic logo, Sonic Solutions, Roxio, CinemaNow, Qflix and Hollywood to Home, are trademarks or registered trademarks owned by Sonic Solutions in the United States and/or other countries. All other company or product names are trademarks of their respective owners and, in some cases, are used by Sonic Solutions under license. Specifications, pricing and delivery schedules are subject to change without notice.


Source: Sonic Solutions

CONTACT: Chris Taylor of Sonic Solutions, +1-408-367-5231 ,
chris_taylor@sonic.com

Web Site: http://www.sonic.com/
http://www.qflix.com/getitnow


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